Analysis of the medical industry website is how to achieve network marketing

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Network marketing is an increasingly hot spot in the network industry, it through the network propaganda better to achieve fast and labor-saving profit, become a growing sales way. and the medical network marketing has become one of the hot spots in the medical hospital industry. How to do well the medical network marketing is the topic that more medical team cares about, how to make the profit of the medical website? As a part of the medical team, the following is to analyze how the medical Web site to do a good job of network marketing.

First, from the point of view of the SEO, do medical website analysis and mortem.

Medical website, SEO search engine optimization through keyword rankings and natural traffic to do website marketing. Its impact on the site is quite large, SEO optimization mainly includes the station optimization and station optimization two aspects, in which the site optimization including the website frame structure overall adjustment and the article anchor text link and so on, the station outside link pays attention to the website Friendship link and the outside chain construction, like Baidu knows, the Forum and the Information Network and so on.

Through the optimization of the site keyword rankings, more conducive to the stability of search engines orderly, so that the natural flow brought about by the medical industry Network marketing is very considerable. So at present to do website marketing is mainly rely on SEO optimization to achieve the conversion rate of the site to achieve network marketing.

Second, the medical bidding is one of the attacking power of the medical profession.

The medical profession, all know, the auction promotion is one of the core Strike force, the medical profession station generally chooses one best typesetting station as the auction station promotion, through cooperates with the Baidu, does the keyword link promotion, achieves the Baidu promotion keyword rank. Specific keyword screening through the Baidu background data flow and analysis to determine, which keywords can get more traffic, these clicks will directly affect the site traffic and conversion rate, in order to achieve network marketing and promotion effect. For example, figure:

As above, the left side and the right side of the Baidu bid for the promotion of the station, through the Baidu bid to do the keyword rankings to the home page, which Baidu per user click rate.

Third, the medical profession website self-packing and the propaganda

The network marketing of the medical website, the website plan plan is necessary, such as the Special Plan of the optimization station (also including the bidding station), through the special topic prominent medical website characteristic, more attracts the user to collect the treatment information, obtains the user's approval. The case planning of the network is one of the major aspects to realize the marketing purpose of medical website.

Four, through completes the user experience better realizes the medical network marketing

The biggest point of the medical Web site is the user experience this piece, and the site's bounce rate and conversion rate has a direct relationship. All Web sites are done around the user experience. The user experience includes the layout of the website page, the readability of the article, the reasonable arrangement of the website business.

1, the Web page layout, that is, art to do the station aesthetic effect. Without affecting the efficiency of SEO optimization at the same time, so that the layout of the site is beautiful effect, it is the first impression of the medical station.

2, the readability of the article mainly reflects that users can find their own needs of information, directly into the user transposition thinking, the title listed first, do a good job in the editing of medical articles. At the same time to note that, combined with SEO perspective, around the key words to write articles, titles, paragraphs and the end of the keyword use, the article highlighted hospital words, therapies and experts. Medical article, more representative is a kind of marketing article, enhances the user readability, guides the customer to continue to look down.

3, the website business Pass is the medical profession website must bring. But business communication is the most likely to affect the user experience. A lot of users will react, business pass from time to time pop-up, causing the user's disgust, also lead to the increase of the site bounce rate, which is undoubtedly a reminder of the medical website.

Five, the use of Third-party Word-of-mouth to produce medical marketing efforts.

Medical web sites tend to a web marketing direction-through the use of Third-party word-of-mouth dissemination and publicity, to achieve medical network marketing. In the medical industry, most medical hospitals through the use of news to strengthen the site's exposure and publicity, to give users a stronger degree of trust, so that users through information to find the source of the site in order to improve the conversion rate of the site.

The third party website mainly refers to the news media website, the large-scale news website does the network news promotion, the news source article in writes also needs to pay attention to the quality, enhances the website exposure rate, achieves the medical marketing goal.

In addition, the medical network marketing needs is the trust degree and gives it the need, but the trust includes the article The Specialized knowledge, the hospital environment, the equipment, the expert, the therapy and the service is the trust premise; again, through the guidance to choose the suitable hospital and the treatment, achieves the best network marketing pattern.

The medical network marketing, already is an important development trend of the hospital at present, each medical hospital competition is the network marketing mode and the method use, who is better than one, also lies in the medical website deeper Network marketing idea and the practice. Article: Yang Xiaoli