Analysis of the problems which seriously restrict the marketing effect of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many enterprises have not achieved the desired marketing results after the establishment of the site, can not bring the expected growth of the economic interests of enterprises, many corporate websites will often appear without browsing, there is no consultation, there are browse volume also have consultation, but did not deal, Kung Fu in vain. The following is an analysis of the above problems in the Enterprise website, summarized as follows:

First, the enterprise only constructs the website, did not take the marketing as the goal to carry on the design

Now many enterprises have their own official website, but only the corporate site as a business card or notice. The website does not have a careful planning, especially the lack of network marketing perspective. The current economic environment is very focused on marketing, in particular, network marketing, so in the establishment of the site should be marketing perspective, sales angle, the use of marketing, communication, information transmission principles to plan the site, each of the site's programs, modules should consider how to effectively target customer base to convey the information to the company.

A high-quality Enterprise website must be in the station in the enterprise marketing objectives based on the planning, with good search engine performance, good user experience, but also must have a sound effect evaluation system, the use of various promotional means to the site visitors into the customer, this can really play the essence of corporate web site functions.

Second, only equipped with website construction talent, the lack of professional marketing staff

Generally related to Web site construction, many enterprises will hire professional website building talent, or outsourced to professional studios or institutions, but now the corporate web site not only stay in this most basic level, but need to have network marketing functions. The so-called surgery industry has specialized, computer technology personnel are often proficient in computers, but do not have marketing expertise, so enterprises in the construction, planning site, should be equipped with marketing commissioner, from the site's construction, maintenance, optimization, from all have timely embedded marketing content, including network marketing analysis, marketing planning, Product planning and so on, only equipped with professional marketing personnel, can from planning to the implementation of the maintenance of a certain degree of professionalism, this can make the site has a certain marketing function and value.

Third, no purpose to promote the network, it is all in vain

Now the enterprise dazzling, a large number of enterprises in order not to let its Web site submerged in the net, will take the initiative to promote the network. Now the network to promote a variety of ways, emerging, competitive rankings, search engine optimization, email marketing, soft wen marketing, question and answer marketing, blog marketing, microblogging marketing QQ Group promotion, forum promotion, viral marketing, and so on, many enterprises are often too blind and popular marketing methods. Generally appear regardless of useful useless, all use, have no pertinence. In fact, the above marketing way, is only a method, why some enterprises to achieve the desired results after the key people are in the surprise, with creative, creative ability to attract other people's eyeballs. In addition to the network to achieve creativity, depth, but also to be based on the target customer base characteristics, product methods, enterprises and other actual situation to consider. Otherwise do a lot of network promotion, finally will be futile.

Four, did not do the follow-up website management work

Many enterprises only pay attention to site planning, construction work, and ignore the corporate web site and business operations, all need meticulous operation, corporate website management and marketing is a long-term work, need to have a person responsible for, tracking. Many enterprises to establish a website, leaving only a simple contact method. Now people pay more attention to real-time interaction, so the enterprise website should be equipped with professional online customer service personnel, 24 hours online, catch all potential business opportunities, passive for the initiative.

At present, some enterprises do not have the website construction to update the company dynamic, product information, it is difficult to attract new customers attention. In addition, from the perspective of network marketing, enterprises should also do a good job of data analysis, timely analysis of user behavior, optimize the site, improve user experience. This stage of work requires long-term, meticulous management, the need for a long-term accumulation of the process, and finally reached the effect of thick-accumulated thin hair. Do a good job in the follow-up of the website, not only can help the enterprise catch market movable property in time, pay attention to customer demand change, adjust enterprise strategic plan, solve various problems, enhance the overall operation effect of the website.

The above four problems are often a number of corporate websites exist, these problems have seriously affected the company's Web site operations, corporate marketing purposes, if the enterprise attaches importance to the marketing value of corporate web site, it should be equipped with various professionals, do a good job of planning, select the appropriate carrier, creative form of network promotion, and patiently do a good job of the site follow-up operations, to achieve the site's marketing value and effectiveness. This article is from Harbin http://www.fapiao16.com/Webmaster Editor, the first published in A5 website, such as in case of reprint please keep the link, thank you.