Analysis of the reasons why the web marketing of enterprise website has no effect

Network Marketing has no effect so many enterprises on the site has hesitated, the cost of enterprise investment can not be very good to show out. Many companies are beginning to be full of confidence in network marketing, however, when the site's network marketing has no effect when they are hesitant. There are many reasons for this, which should be examined in all directions. The following is a summary of the Beijing network company several reasons for your reference.

Enterprise Website Network Marketing has no effect reasons:

First, the construction of corporate web site is not very good positioning

Enterprise Website Network Marketing has no effect first is the site did not do a good job positioning. Most of the corporate web site is http://www.aliyun.com/zixun/aggregation/37464.html "> Marketing-oriented website, marketing site has obvious advantages and characteristics: From a variety of different perspectives and requirements to consider, Comprehensive analysis of the corporate web site, the final integration of a variety of Web site functions and services, so that it has a strong marketing function and marketing value, the pursuit of the final marketing effect!

Second, the network promotion way of inefficient

Now the network to promote a wide range of ways, such as bulk mail, soft text PR, forum posts, blog publicity and so on. Small and medium-sized enterprises on how to promote the company's Web site, I do not know what kind of promotional methods will achieve low investment returns effect. Enterprise network promotion does not mean spending money to do online advertising, inefficient promotion even if the use of more and more extensive, the ultimate resource waste. Website promotion is a very comprehensive knowledge, if the lack of profound understanding of its understanding, and no professional guidance, I am afraid that the effect is very difficult as people want.

Iii. Low conversion rate

Enterprises in the establishment of the site that, as long as the site left contact address or contact phone, customers can come to the door. It is obviously difficult to translate the visitors into potential customers in time. The use of instant chat tools, business information messages, customer orders for products, and so on, these very important means of transformation, but not in the corporate web site. The website content does not have the attraction, the website interactivity is poor, causes the website "sticky" very weak, the network marketing consultant. Even if the target customers visit the site, the time is very short, most users only visited the home page and left, did not browse the contents of the site, not to mention consultation.

Four, not very good performance evaluation

The evaluation of the effect after the promotion has always been a topic of wide concern to the industry. How much traffic do you get per day? How much publicity has been done? How to develop the next promotional plan? This is a direct link to the business impact assessment that results from the site's promotion. The analysis and grasping of the effect, the general demand of the user group determines that the network marketing effect Evaluation Service must take the commercial value analysis as the core.

Enterprises should start from the customer's experience and needs, based on the "people-oriented, efficient" network marketing concept, leading the potential customers to the important business opportunity information through the website platform to communicate to small and medium-sized enterprises.