Analysis of visual marketing strategy in shop design

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On the network, the customer to the product and the shop understanding is mainly through the display of the shop page to combine own imagination to finally decide whether to order, so the visual presentation of the shop page is especially important. Taobao has few successful visual marketing cases, such as the Seven wolves in the apparel industry, Han, clothing, cosmetics industry, such as the royal mud.

A good page presentation can enhance the brand image, stimulate the customer's desire to buy, and a bad page will let the customer is not polite to close the page, resulting in customer churn. Here we use the design of the shop page to illustrate the role of visual marketing and page collocation to pay attention to some matters.

From the human visual habits analysis, open a shop home page, People's sight will stay in the shop below the poster, and customers see this figure after a filemark can decide to continue to look down or close the page away. At this point, the key factor that leads to the customer's stay is the color collocation and the whole style of the shop. Human is very sensitive to color, color in the human visual 90% of the guiding role, a reasonable color collocation will make people feel comfortable, the store brand and products have a sense of identity, and disorderly color will lead to customer aversion, So color is a very important factor, we must pay attention to the color and product matching.

Then how is the color collocation reasonable? First of all, we must according to their own products and style positioning a main color, such as the Korean version of women to pick some lovely, warm colors, and Europe and the other colors will be around the main colors to match and embellishment. The main color includes its similar color, adjacent color accounted for 80% or so, the other with color accounted for 20%, and with the color must be with the main tone with the main tone of the set of the collocation, usually do not use the main color contrast color to match. Research has shown that a picture with more than three colors can create a sense of clutter. Here a lot of the shopkeeper will make a mistake, that is, color is too rich, highlighting the main color, and even use a lot of contrasting contrast color, customers face such a page will feel very unwell, naturally also did not look down the patience.

Contrast colors are typically used on product labels, used to highlight the product promotional information, new products, explosions, etc., this time with contrast color will play a very good effect, but must pay attention to the point is that the label should be taboo to write too much information, the general label to write a message, not more than two kinds, If you reach more than three customers may not know what you really want to highlight, also can not get the effect of the label.

Another is the product style collocation problem, such as Korean version of the women's clothing can not be used in Europe and the United States model, the European and American style of women do not decorate the shop is very cute, otherwise it will let people have a kind of foreigners wearing costumes, it is neither fish nor fowl. The image of the expression of the way to pay attention to, fonts need to match the style of the shop, such as the Korean version of women choose the cute type of font, while the European and American style of clothing can be selected hard some of the font, the color of the font should also take into account the color collocation problem, in fact, we can think of the text as a picture Treat it as a picture.

I believe that now everyone should have a certain understanding of the overall color and style, and then we continue to understand the structure of the home page problem. Taobao survey report shows that a shop home page hits the highest is the first page of the poster below that position, with the mouse wheel page drag, the average click rate of each screen will be 10% decline. So be sure to use this "golden position". The dispensers can according to their own shop situation in this position put different types of pictures. For example, the shop is making a big promotion, then we can put on the promotional ads and promotional products, or the store is doing some activities, bear a huge flow, then we can put the shop in this position product classification, the flow of traffic to the more accurate pages, can also put their own main push products, The introduction of traffic into the main push product page to facilitate more of the baby's deal.

To see a group of embroidered Philippine flagship store successful design case (as shown below: The page design of the Tanabata Festival):

As you can see in the picture, Tanabata Valentine's Day embroidered Philippines selected red underwear This product to do the activity image poster, the overall style of the tone is mainly red, in the use of color matching the right color transition more natural, the selection of material selection of red roses, catering to the theme of the Tanabata Valentine's Day. Another use of "torn paper" quite creative way of presentation, emphasizing the brand image. These factors can attract buyers eye, in the hearts of buyers left a good brand image, so that customers will continue to let the next look of interest.

On the architecture of the home page, the product category is placed in the "golden position" where the rate is high, in order to divert the flow to a more accurate location, so that customers of different needs can be diverted to their own needs of the page to be more accurate to guide customers to consume and obtain the final deal; and the shop product category is in order to let consumers understand shop main push product. Because of the demand or curiosity to click on it is possible to produce the product of the transaction or collection, then the customer's 2 times back to buy the chance will be a bit bigger, so in this place put their own main push products, not only can promote more transactions, but also effective excavation of some potential customers. Generally speaking, the visual marketing strategy of the embroidered Philippine Tanabata activity is more clear, reasonable, the above data is sufficient to explain.

Data, it is not difficult to see the page updated since August 7 after the store values have been significantly improved, of course, these values with the page promotion activities have a great relationship, but browsing the rate of change and average access depth of two indicators have already expressed the effect of the new page.

In addition to look at the main push products embroidery "Week pants 7 Sets" through the through-train advertising, picture of the first visual feeling is also very comfortable, color use of very good, the transition naturally does not appear abrupt, the model arrangement is also very beautiful, in general, The size of a through-train picture to do 7 different colors of the product together without appearing cluttered is more difficult to do, but this picture has done, price information and activity also behaved very well, the text and model picture itself collocation is just right, change the map of the through train click rate in the underwear industry is still relatively high.

Embroider the new shelves of warm underwear window display diagram using a similar week Pants model arrangement, the background of the whole white is to better performance of different colors of the body warm suit, in the model's action on the appearance of a careful arrangement, the model's line of sight is toward the middle of the center, From the middle to the sides of the model height is triangular descending adjustment, make visual have a kind of overlooking a feeling, the posture of lower body leg is also more unified, so the overall view this window shows the visual effect is also very good, simple and not simple, enough to attract the demand for warm underwear buyers click Desire. So when you do the window display diagram must take into account the color and style of the picture and other factors. This article by learning Amoy Net http://www.xuetaola.com/archives/10399.html original submission, reprint please specify the author copyright information, thank you!