Analysis of website marketing deployment and marketing strategy

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As the saying goes, "My Fair Lady, The Gentleman is good," if a good-looking woman, how come how to attract a gentleman? Last week in Cnbeta saw a "domestic free network plate horizontal Evaluation" article, (see http://cnbeta.com/articles/92048.htm), The accident found that this article is reproduced by numerous websites, as of press, in search engines can see more than 30,000 articles on this article record. Driven by this data, I have done a survey, the results found to be a strategic marketing plan, so to organize the written, and share with you.

As we all know, marketing methods are diverse, improper marketing waste resources and ineffective, and even lead to negative effects. Therefore, before marketing, you must first do the following analysis:

1. Website analysis

There is a brutal saying in the mall: Your enemies will help you think of things you can't imagine. Operation of the site, the same need to do the enemy. See above picture product analysis, superficial divides into two big cut-in point, five channel (still have more small channel, everybody according to specific website analysis). To Dbank Data bank network hard disk as an example, this article will be the domestic popularity of the network plate for horizontal comparison, highlighting its own bright spots, such as simple interface, speed and so on. It can be seen that marketers are very thorough in their own products and competitors, so that some people are convinced.

2. Pre-Marketing deployment

Pre-marketing deployment is the most important part of the whole marketing. The new website (product), the user is guided by some kind of marketing means to the website, in the use process may produce some questions (for example the website is reliable, which company's website and so on), the user often will seek the answer through the knowledge base, but the marketing deployment can quickly solve the user's question However, in the actual operation, many companies or webmasters do not attach importance to this step, in fact, this is a long tail deployment, from the knowledge base to the amount of effective data, although small, but a steady stream, accumulated by the cycle, you will find that the data is so considerable. --One more thing: deploying before marketing will hardly increase your overhead! We have to admire Dbank data network hard drive to do this, from Baidu know, SOSO, knowledge encyclopedia and the corresponding free resource sites have been deployed in advance, I believe they have reached marketing purposes.

3. Marketing Channels

We often say that only buy the applicable, do not buy expensive. Choosing the wrong marketing channel will waste the company's money, for example.

CCTV standard Wang Qin Qi wine industry has been invested in huge advertising costs, a time to become a TV star, sales soared, however, the marketing strategy did not enable enterprises to continue to develop, and eventually fell from the throne of the king, quit the wine industry market. One of the reasons, but does not belong to the scope of the study, interested people plus QQ Group 12456543 exchanges. (Qin Qi wine again into the wine market, follow-up marketing, we will wait and see. )

As can be seen from the example, the wrong marketing strategy may have a disastrous impact on the enterprise. Only by choosing the right marketing channel can the limited input resources have a greater effect. Are some website operators keen on CPM or CPA advertising patterns, and can the effects be sustained? This is a question that needs to be considered.

Let's analyze the marketing model of Dbank Data bank network hard disk. The "Domestic free horizontal evaluation" soft text delivered to the industry has a greater impact on the information platform. As the article said, Lenovo changes the operation strategy, take the toll line, will lead to a large number of users complain (and also looking for a reliable network disk), the article said this perfunctory, but immediately triggered the user intense response, so, reached the marketing purposes.

Written in the last

Marketing to understand their own web site (products), but also need to understand the potential users, how to arouse the user empathy, this is a psychology. When we promote our website, we should also pay attention to the things that happen in our business, and seize the opportunity to get the right hype, which will trigger an explosion point. Finally, I hope this article will be helpful to everyone.

Dbank Data Bank network hard disk address is http://www.dbank.com, interested people can pay attention to.