Analysis of Wuhan Talent market

Last Update:2014-12-08 Source: Internet

Author: User

Keywords Market Analysis

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This report all data from a large number of network data collection and market competition main advertising data, and reference industry rumors, so the data is not necessarily very accurate. This report is for informational purposes only and I am not liable for any of its contents.

A summary of Wuhan talent intermediary market

As a mega city in Central, Wuhan has always been active in talent flow. However, because the overall level of economic development is lower than the Pearl River Delta, the Yangtze River Delta and the ring Bohai, the total talent intermediary market is not high. According to the industry estimates its total market volume of about 3-5 million per year. In terms of total number of customers. According to the data analysis of the competition subjects in the market in recent 2 years, the total number of clients in Wuhan is about 30,000. One of the catering entertainment, real estate, trade and other industries customer demand for more vigorous. The demand for manufacturing talent in other parts of the country is not strong (the analysis results from the original data collected from the job postings on each job site). In Wuhan, the enterprise recruitment cycle is about 3-6 months.

Second, the Wuhan talent intermediary market in various forms

1. Newspaper advertisement

Newspaper reports account for most of the market share in each industry. This share should exceed the total market share of 50%.

At present in Wuhan newspaper advertisement each competition main body according to the market share sorts: worry, Naj talent, Chu newspaper group, other newspapers

Among them, worry occupies a large part of the newspaper advertising market, each issue of newspaper printing quantity of about 6-10w. About half of the sales were advertised and distributed free of charge at the job fairs. Its newspaper distribution network for its own network, the distribution department employees more than 50 people.

The worry recruitment edition was maintained in the 52 edition for each period in 2007 and the number of clients per issue remained above 600, providing thousands of positions, about half of which were new positions. Recruitment peak after the year, future recruitment can reach more than 100 version, in the third week after the Spring festival in 2008, record reached 152 version, the number of customers nearly 1400. Shows its strong market share. At the same time, the high quality of its customers, the average advertising unit price is also far higher than the average level, its advertising transaction price is not low 65 percent, coupled with the higher prices of the factors, its annual sales far higher than the other competitors in the industry. According to its advertising price and customer number analysis. Its annual newspaper advertising sales amounted to about 15 million yuan.

In 2007, due to intense market competition, especially the sales and distribution network competition, worry will keep the Tuesday deadline for years of printing in Wednesday to the deadline of the Saturday print on Sunday.

Second Naj talent

Naj talent is also an important competition subject in Wuhan talent intermediary market. It occupies about 30% market share in the newspaper advertising market. Its newspapers are printed in 350,000 copies per issue. The vast majority of the sales, only a small part of the regular distribution of the job fairs (no more than 2000). Its newspaper distribution network is not fixed. To reduce costs by issuing or entrusting an issuing company, such as an evening newspaper, to a business situation or a self-built network.

Naj Recruitment Special Edition in 2007 per period to maintain more than 36, the number of clients per period is maintained at about 400, but the information repeat rate is high, the new posts less. Relative to worry, its customer quality is not high, the average advertising unit price is low, the publication case price is also low. According to its advertising price and customer number analysis, its 2007 newspaper advertising sales revenue of about 6.008 billion yuan.

In 2007, as a result of market competition understanding, in the worry change on the same time, it will be every Saturday deadline of Sunday printed on Monday the issuance of the amortization of the way to Monday Thursday. In 2008 after the Spring Festival recruitment season, it is rumored that it will release time to deal with each issue of less information.

Chu Pao Group

Chu newspaper group under the city of Chu days and Chu days of the two major citizens of the daily newspaper also has a special edition, collectively known as the CHU Days Recruitment special Edition. Tuesday published in the city of Chu days newspaper, Wednesday published in the Chu days gold. Because the daily circulation is big, the two newspapers total actual issue nearly million, also can occupy newspaper advertisement more than 10% of the share. But because the CHU Day Recruitment Special Edition management level teaches low, causes each period the customer number is few, approximately 100 per period.

Other newspapers

In addition to the above three tertiary editions, other newspapers in the classified information page also has recruitment information. But the market share is small.

Original, also used for testing., contact qq:88063077, welcome reprint

2, network advertising and network members

In each mode, network advertisement and network member service occupy an important position. In Wuhan, the domestic three major recruitment giants gathered. The competition main body according to the market share order should be worry, Zhaopin, Naj talented person, the Chinese talent, other organization.

Although it is not accurate to judge the worry of the network department annual sales revenue, but it can be judged that its network department's annual sales income far higher than other sites, should be in the million order of magnitude. After the Zhaopin, Naj talent, the Chinese elite three market share should be not far, about hundreds of thousands of a year, other institutions sales should be very little.

But as in other cities, the growth rate of the online recruiting market has accelerated since 2005.

Worry

Worry network product sales and newspaper bundled together, in addition to gradually enhance the brand advantage and good product strategy, so that its network recruitment products Sales has maintained a high-speed and stable growth.

Zhaopin

Because of the authority of the Wuhan Branch, the intellectual union has been developing slowly in the Wuhan market. Especially in 2007 with Wuhan Evening News after the end of cooperation, its network products because of the loss of newspaper media backing, resulting in sales growth is slow.

Naj Talent

Since 2005 the implementation of network product sales, its online recruitment products sales growth rate is staggering. Especially after the network product and the newspaper advertisement implement the bundle sale, its network product market occupancy ratio maintains the continuous rapid growth. However, due to its lack of good product strategy, especially the enterprise has not set up a product department, resulting in its network recruitment products have been unable to meet the broad needs of users, especially in the technology and research and development level is about to become its bottleneck to maintain growth.

Chinese talents

Similar to Zhaopin.

Other institutions

Hubei province, including talent, Wuhan talent, such as the main recruitment service agencies, its network of recruiting products and Naj talent similar, at the same time, because there is no newspaper media backing, resulting in weak sales of its products, can not be effective in the above four institutions to form a competitive pressure.

3. Job Fairs

There are four main competition subjects in Wuhan area, which are provincial talents, Wuhan talents, Huazhong talents and naj talents. The development of the job fairs in Wuhan is slow, and the ranks of the mainstream recruiting market have been gradually introduced.

Province talent

A larger-scale job fair is usually held every 1-4 weeks. Its venues are usually set up in the Hongshan Stadium. The usual booth area is nearly thousands of square meters.

Wuhan talent

All the year round at the station Road headquarters to hold small-scale job fairs, and usually hold large-scale job fairs every 1-4 weeks, its venues are sometimes set up in Wuhan Science and Technology Exhibition center, large-scale job fairs booth area can also reach thousands of square meters

Huazhong Talent

Its holding job fairs are small, usually about 1000 square meters, venues perennial set up in Wuhan Exhibition Hall on the third floor

Naj Talent

It only in the second half of 2007 to participate in job fairs, for the market later, but its use of newspapers and network products bundled sales development faster, smaller venues, usually set up in the south-south road talent market, about hundreds of square meters.

The rest of the job fairs held in poor quality, not the above institutions to form competitive pressure

Original, also used for testing., contact qq:88063077, welcome reprint

4, headhunting and agent recruitment

There are more competition subjects in the recruitment and agency of Wuhan. The main reason is that its entry threshold is low. It is known that there are about dozens of competitors, but none of them has an absolute competitive advantage.

Can be listed in the competition are: worry, Naj talent, Zhaopin, the Chinese elite, brilliant talent, too close to the consultant, Hubei Province, Wuhan talent, talent in central China, Lishi and so on. The search market in Wuhan is developing slowly, with a total market share of only millions of per annum. The main reason for its slow development is that the economic total is not high, the market demand is not strong enough, the participating organizations are not deep enough in understanding the industry, the resources accumulate less, the quality of the employees is not high, most orders cannot be effectively completed.

5. Talent Dispatch and Trusteeship

Similar to headhunting, the market total is relatively small, participating in a number of competition subjects.

6. Campus Recruitment

According to industry rumors, the campus recruitment of Chinese talents occupy a large part of the share, I do not have contact and research.

7. Other

Original, also used for testing., contact qq:88063077, welcome reprint

Third, the market competition main body introduces

1, worry

Worry occupies the largest market share of talent intermediary in Wuhan. Its product line across the newspaper, network and headhunting three areas. Its operation in Wuhan has the following characteristics

A: Direct telemarketing as the main sales model. Worry in Wuhan has about 150 people's sales, customer service team.

B: Good product strategy. Its newspaper, network product strategy to make appropriate. Although the Wuhan Branch Company does not have the specialized product department, but accepts the headquarters instruction. Its product design is more perfect and more scientific than other competition subjects.

C: The market promotion system is complete, the rhythm grasps appropriately. Its advertisement release, the media plan formulation is more scientific, the company internal division of labor is more clear. High level of management. At the same time, activity planning more frequent, also close to the market. Worry in Wuhan market for free newspaper distribution, media advertising and conference activities mainly

D: Newspapers have an independent distribution network.

E: Deep understanding of the human resources market, with a full range of human resources services.

2, Naj talent

Naj Talent is the Wuhan talent intermediary market to take the second organization. Its production line is complete, across newspapers, network products, headhunting, job fairs. Its operation in Wuhan has the following characteristics

A: Direct telemarketing as the main sales model, sales team of about 120 people.

B: Product strategy analysis, no product department.

C: Market Promotion system is not complete, the promotion of insufficient funds.

D: The advertising industry to operate the way to do human resources services, so the industry understanding is not profound.

E: Very flexible decision-making, can quickly adapt to market competition requirements.

3, Zhaopin