Analysis on marketing strategy of SEO for tourism websites

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Another 10.1 Golden Week, travel is essential, especially now, like, looking forward to new areas, hobbies, enjoy the new environment. is now the main body of netizens, tourism merchants will naturally seize this cut-in point, in the network to promote their own tourism products. So. 53seo today to analyze the travel site SEO optimization strategy and from the SEO perspective to analyze the network marketing of tourism websites. We can through the target keyword selection, landing page, related vocabulary coverage, site user experience, internal links, access to visitors and other aspects to resolve.

Keyword selection

We all know the choice of target keyword is to do the most important part of optimization, optimize what kind of words will come to what kind of customers, directly affect the conversion rate of the site. Travel websites are more special in terms of choice. The key words of tourism category have strong geographical and temporal nature. For example, many people will search "10.1 Beijing Tourism", "Lijiang tourism" and so on. Another feature is the travel line is very many, from the tourist line class keyword divergence of other words, such as "Wuhan to Phoenix Tourism", "Beijing to Phoenix Tour line", "Beijing to Phoenix tourism prices" and so on. In this way, many words are optimized and the quantity is large. There is a certain difficulty in carrying out the work. All of us have a logical choice of words based on the actual situation of our website.

First of all, select the target word, this is relatively simple, if we are the travel agency in Lijiang, the goal of the home page is nothing more than Lijiang travel service, Lijiang Travel Network, Lijiang tourism and so on. Appropriate selection according to the difficulty of optimization. Next is the column page, according to the distribution of travel site columns, is generally domestic lines, international lines, 10, 1 thematic lines, 5.1 special lines, Spring and autumn seasons tourist attractions. We will select the corresponding column page corresponding target words. The corresponding column page branches out a variety of tourist routes.

The key point of the tour line is our optimization. Under the domestic line column of Lijiang Tourism, according to the major cities in China to plan the corresponding tourism line page. For example: Wuhan to Lijiang Tourism, Shanghai to Lijiang tourism

Corresponding keywords: Wuhan to Lijiang tourism prices, Wuhan to Lijiang tourist routes, etc.

Then according to the current tourist attractions to plan the corresponding page. Lijiang travel guide, Lijiang Tourist attractions

Corresponding keywords: Lijiang travel guide, Lijiang tourist attractions, etc.

According to the time period to plan the page, such as 10.1 lijiang Tourism topic page

Key words: 10.1 Lijiang tourist line, 10.1 Lijiang 7th tour.

Through this level, the design of the exclusive page, we can according to tourist attractions, travel routes, travel time and other conditions will be a large amount of keywords through an orderly combination of the layout to the corresponding page.

Landing page

Landing page planning is also very important, according to the content of the current page to plan the corresponding keyword, must not be the word wrong, such as my search for the key words is Wuhan to Lijiang tourism, I opened the page found that the content is written in Beijing to Lijiang tourism, which with my needs completely not amorites. There is a feeling of being cheated, I will not hesitate to turn off the site, to open other pages, which increases the site's bounce rate.

Coverage of related vocabulary

This is the brand of nuclear weapons, because netizens in search engines search for what they want, not only once, for example, you are in Wuhan, want to go to Lijiang tourism, you will certainly search Lijiang tourism prices, Lijiang tourist attractions, Lijiang travel Strategy, Wuhan to Lijiang travel routes and so on keywords. Just imagine. If you search for these words, a travel agency's page has been displayed in front of your eyes, what would you think? The travel agency must be very large and reliable. Will certainly be more impressed with his brand.

Site User Experience

The website user experience is now many travel website's soft rib. Because the travel site content is more, the content is casually copied other website (copy content will lead to K station, this is also the main reason that travel website is k), a lot of website layout is a mess. Dense and full of picture text. And I also found a strange phenomenon, many travel agencies in the line introduction page, a lot of colors are not the same, just at the beginning I thought it was to attract the attention of users, and later found that it is completely not so. Website operators should treat themselves as a common visitor to find the difference of user experience, from navigation design, line sorting, text layout design, important content highlighting, browsing habits and so on to adjust.

Internal links

Travel site General content is more, so the internal links appear particularly important, rich internal links can increase the amount of site and the weight of the page, promote long tail word to get good rankings. Internal links need to note that anchor text links to the most relevant pages, can not be irrelevant. It is best to add them manually when updating. After all, they are most familiar with their website.

Visitor Information Access

The goal of our website is to enable more people to understand our services or products, thereby facilitating transactions. But many deals are not immediately available, and many products or services require long-term tracking to deal with them. So it is very important to collect information about the visitors of the website. To collect the information of visitors to the website, we must have good communication with the visitors of the website. Communication tools have telephone numbers, web site online customer service and so on. So a qualified Network marketing website must have 400 telephone, online customer service software. We can carry out many other marketing methods, such as door-to-door visit, telemarketing, mail marketing, etc.

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