Analysis on Network marketing strategy of professional products

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Often hear some want to engage in network marketing people confused, do not know how to do online marketing is more effective. For engaged in professional products (services) manufacturing or sales of small and medium-sized Enterprises, the network marketing strategy is really worth studying and scrutiny, blindly with some popular means of marketing, often only learned the fur and to no avail, naturally will lament no effect. In the end is not spent a lot of energy and time, that is, spent a lot of money, and pay is not proportional to get.

In response to the Century network marketing invitation, combined with some of their network marketing experience, to talk about professional products (or services) of the network marketing strategy, hoping to give network marketing peers bring some inspiration and thinking.

From the author's firsthand experience, the following network marketing methods are effective:

1. Search Engine Marketing

Search engine marketing is expensive, but doing well is really effective, so have to mention. For hot keywords, no matter how you seo on the site, some keywords can be ranked in the first few pages of the search is very good, even if you can optimize, the first three pages can not enter. Especially for very hot keywords, in the first page of Baidu is full of promotion, free is not the turn.

For small and medium-sized enterprises, how willing to pay to try, the key is how to spend money on the blade, more money flow naturally to go, but the results (or output) is not proportional to, it is possible to do two or three months you can not stand, and can not afford Ah, now the search engine is simply robbery. So how do you save as much money as possible? Here are a few points to keep in mind:

(1) Focus on long tail keywords. Too popular keyword, do not go to the rankings such as Baidu, can be on line, the main focus on the long tail keyword, research customer search habits, the potential customers may use the Search keyword group used, generally these keyword group price is low, few companies concern, but it does bring traffic and intention of customers.

(2) Less do hot keyword Baidu intelligent matching. This is to save money the Lord said, the burning money is too powerful, I have such experience, once released a hot keyword one hours, two hundred or three hundred dollars went out. A company with money and strength can do it.

(3) Do less Baidu's theme promotion, Google's content network. Similarly, the money is not counted.

Of course, the above budget of how much you can set up in the background of the search engine, but spent, the day your keyword is to be affected, may be the budget to promote the early stopped.

2. e-Mail Marketing

Many people may say, e-mail marketing has become obsolete, no effect, wrong! I said that e-mail marketing is not to send spam, but the message in a one-to-one manner to the precise delivery of the potential customer's inbox. Spam Everyone is disgusted, we need to do is how to send new messages, to achieve accurate marketing, and let customers feel good faith, you send is not spam.

Here are the following two points to note:

(1) Mass software

A good mass software is very necessary, not just to find a proxy company can be sent, because the company is now running out of mass mailing, it is illegal, and there is a great possibility, he sent you are spam, and even a lot of it may fail to send, because his IP may have been blacklisted.

In addition, it is best to have their own mail server, no matter, now free or a lot can be used.

(2) Collect custom customer database

On the market to buy the database with e-mail, most of the e-mail has been invalidated, because the hair of too many people, every day mailbox full, natural mailbox may be canceled, or do the anti-spam settings, unfamiliar mailbox sent to the letter will be verified procedures.

Pure e-mail address library, this more can not be used, the amount is too large, no targeted, you can send is really spam, not only be scolded, in the end your mailbox will be sealed, if it is their own mail server may even IP are blacklisted.

I heard that the network marketing is ready to launch customer data customization services, that is, according to the needs of customers, customers need to collect which sites above the customer information, they in accordance with the requirements of customers to collect and transfer customers, and to ensure that they do not unauthorized proliferation of the database within a certain period of time. This makes it possible to use a small number of customers, and the network of new customer information is accurate, but also improve the customer use e-mail marketing effectiveness. This is a better way of thinking, of course, small and medium-sized enterprises have the ability, you can also buy data collection software, arranging the client database.

e-mail marketing is still a lot of articles can be done, and will be very effective, to say that will be a long speech, and so have the opportunity to write a special article to elaborate, the key is how to rely on precision marketing, can also be called e-mail precision marketing.

3, the industry website information release

Mass software for the profession is not strong, my suggestion or hand-posted information, in the more influential some of the industry portal, registration and release information, is certain to have effect, but the effect of the size of the problem.

If you can find a site or community of your client community, your results will be more pronounced. Some industries have more well-known search engines, you must not miss.

The effective way in fact not only these, will be in the appropriate time one by one, dedicate to everybody. I think as a professional product or service network marketing, the key is to grasp the "precision" two words, the real implementation of accurate network marketing.

Only this article dedicated to fighting in various websites, forums, community tireless postings online marketers, you work hard, with your efforts, we can more easily on the Internet to see more and more rich information.

(reprint please specify from "Century Network Marketing", URL: http://www.21cdata.cn, author: Amin)