Analysis on the pros and cons of network marketing team

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Recently some friends around the time when chatting unconsciously, their company (mostly network companies) have different degrees of layoffs, said to ensure that the company's related costs and other matters. And from these people can be found out, one of the main part is the usual market personnel, there is another part of the technical staff, there are some ordinary performance does not really what kind of staff.

From these employees can see a situation, so that the reduction of people's words more or less explain the current Internet industry competition is relatively large, at the same time with the beginning of the development of the company as in the past is not practical. At the same time, traditional to see customers, talk about customers, now for the network company's boss is a need for high cost of things. At the same time for the traditional telephone marketing, if simply from the telephone marketing to obtain customer resources, the cost is not low. And more is to take through the telephone marketing to obtain the information of the potential customers, through a certain amount of potential customer information to be able to obtain a small part of the intention of customers. In this case, the efficiency is also low.

At the same time, for the technical staff of the cut summed up, these employees generally have this situation:

1, their learning ability is relatively weak, crisis awareness and want to appreciate the lack of awareness. Such people are most often shown to be more complacent and less likely to do other things after they have done their job. There is no timely promotion of the technology in hand, and when technology is better than oneself, in terms of technology and learning ability, as the boss is more willing to go to the current learning ability and other relevant ability of people.

2. A person with a more serious sense of self-awareness. Such self-awareness actually happens in a relative situation. Simply put, when you came to this company, this company is not very big, but after you and others to work for a period of time, the company gradually developed, and for the individual, always feel that the development of the company to the strength and complacency, and develop into a little self-righteous, And the new technology has not been too much attention, if there are new people in the words, this contrast is particularly prominent.

3, the company will not be willing to waste costs and inefficiencies. As mentioned earlier, as the company's boss, the same effect, will choose cheaper and more efficient way to complete the task. In contrast, traditional marketing methods have compared with the current network marketing, traditional marketing will appear to be neither time nor efficiency.

Similarly, for a company that relies on traditional telemarketing, the phone bill alone is a costly thing.

For my friend's company, I see the situation is that many companies (not just network companies), want to form their own network marketing team. Plan the cost of the employees who have been cut before to run and build a marketing team.

From my point of view, a few views on the formation of marketing team:

1, the current network marketing although is a development trend, but from a large range, for the network marketing professionals or belong to a relatively scarce. And from the existing network marketing personnel master of technical knowledge and marketing knowledge is not comprehensive. And after a long time found that a lot of network marketers are basically based on the initial stage, to really be able to be a company in the marketing team, but also need a certain amount of time to train.

2, for the 1th to explain 2nd, generally speaking, to cultivate a network marketing staff, the time spent at least in half a year or so (average), and in this time, most of them are in the learning phase, and the relevant marketing experience also need to be summarized in the relevant practice in the future. So analysis, if the company wants to form a network marketing team, on the preparation for the early stage, the cost can be imagined.

3, the specific nature of network marketing is more obvious. So to speak? Because the network marketing practitioners must have a certain computer, network knowledge, so to cultivate a network marketing practitioners, in the basic knowledge of the best choice with a certain professional background of talent, so for the network and procedural aspects of understanding and logical thinking is easy to grasp. On the contrary, if the people engaged in network marketing do not have a certain computer and network knowledge, it is necessary to train them to become a network of marketing personnel before the need for additional training in computer knowledge.

4, the formation of the team, may not be able to achieve the desired results. For the above 123 points in fact, it is not difficult to find, if in the process of forming a network marketing team, the staff of the team are more or less in a certain aspect of the lack of words, it is very easy to affect the entire team's operation and development, that is likely to lead to the formation of the original network marketing team.

Analysis of the above, in general, the network marketing is still a very promising development direction, if you really want to enter this line, it is good to start preparing.

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