Analyze the marketing process of the enterprise website how to use the website to sell products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Most of the enterprise website construction is nothing more than to promote products and improve product sales. Plainly, most of the sites are built to better sell products.

How to use a good website to sell products?

Here are two hard working processes. One is to improve the target audience's web site traffic, that is, effective traffic, the second is to improve the site traffic conversion rate, that is, the product's visual sales.

Increase the number of visitors to the target site, there are many methods, more effective is advertising marketing, such as in well-known sites to play ads, such as doing search engine promotion, and so on, such as the league ads ... But these are inseparable from a money word; Is it free? Of course! such as the major sites of information advertising, Community marketing, blog marketing, "viral" marketing and so on. There are people often said SEO is the site optimization, this need to simply say, is not what you think the need for a high technical difficulty, as long as the structure of the site to ensure reasonable title key words such as the basic layout of the situation, to maintain a daily update of relevant industries or products of the original news articles or products on the line, not much, one or two per day Line.

In fact, to improve the flow or more methods, mainly to see your time and energy and skills and so on. Good words can attract very high traffic, one day thousands of tens of thousands of or even hundreds of thousands of IP is not a new promotion.

But how can the flow of traffic improve the efficiency of transformation? This is more special.

Because each site is different, such as the beauty of the site Ah, friendliness, speed and so on Ah, is the so-called user experience is different, such as to find a phone will take a few minutes, or to find a product introduction will take time for this kind of site often conversion rate is not very high, solve only one, to build a friendly site it.

Each business situation is also different, the popularity of the impact of Word-of-mouth, and so on, the General people will choose well-known or familiar enterprises, everyone, if your company is not very famous, then efforts to expand new users, focus on serving old customers and familiar with customers.

There is the quality of products, prices and other factors. If the same product different enterprises different prices that visitors will certainly choose the price is low, the same, but the same price but different production, it will certainly choose the visitors think more trust enterprises, because it is definitely the trust of the product quality. Here, also casually say the website also wants to raise the trust degree of the enterprise, such as contact way, contact address, contact person and so on public help to increase the enterprise trust degree.

Also affect the sales conversion rate of the site's sales customer service or website interactive things. For example, large sites will not casually hang a qq,msn and other customer service at any time to accept questions, but will certainly reserve customer service calls or product questions or after-sale evaluation questions. Good customer service plus quick and easy questions Interactive solution channel, will allow you to improve the conversion rate of several levels.

Of course, there are many factors affecting the conversion rate of sales, here only the above mentioned the most important several, do these estimates can basically meet the majority of corporate marketing requirements of the site.

Note: This article by the Guangzhou website Construction Studio http://www.studstu.com feeds, the transfer please keep this information, thank you.