Analyze the pros and cons of various medical network marketing operation modes

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Before he wrote a "brief analysis of the medical Network Marketing Road How far can go", have a medical friend added my QQ, discussed a problem, that is, the current medical network marketing operation mode, the different medical network marketing operating mode what are the pros and cons? Actually, Different modes of operation have their own marketing characteristics, the following, full Aachen to analyze the advantages and disadvantages of a variety of medical network marketing operation mode.

The first: The medical enterprise is outsourced to the network company alone.

This should be the most common mode of operation now, most of the medical enterprises have chosen one or several network companies, according to different parts of the division, let the outsourcing network companies to marketing. Just like many medical professions are using this model, I usually have a lot of internet companies in every area.

Advantages: Choose to outsource to the network company the biggest advantage is the responsibility is clear, if you arrange to the outsourcing company 1000 keywords, tell him what you expect to achieve an effect, usually such network companies will follow your standards to do. And many medical-industry friends think it's much cheaper to find an outsourced network company than to hire someone.

Disadvantage: The front is very careful to say the advantages of outsourcing network companies, and its disadvantage is that outsourcing networks only focus on results, not attention to detail. At this point is very visible, such as a peripheral information, their own network marketing will pay attention to its quality, typesetting and other factors, but the outsourcing network companies just value can be sent up. At the same time, the hospital and the outsourcing company long-term communication efficiency is not high, will cause the medical network marketing effect is not too good, to choose the outsourcing company's strength is not very familiar with, to the medical marketing is not particularly good.

Second: The Internal network marketing team operation of the medical Group.

Speaking of the Medical Group Internal Network Marketing team operation, I believe everybody knows is the Bang Tai group. Cathay Group is a good embodiment of the network marketing team, from Cathay Group we can see that this is a very good medical group, generally such a marketing team have a relatively good executive power, dedicated special management, have the responsibility of the Independent.

Advantage: Medical Group Internal Network marketing team operation The biggest advantage is that people easy to manage, and network marketing team members of the hospital's awareness is very high, Network marketing team and hospital communication is very timely. This is very compatible with the medical network marketing, timely marketing, tracking reports.

Disadvantage: For the medical Group Internal Network Marketing team operation, the biggest disadvantage is that for the network marketing team personnel recruitment, training, management costs are relatively large, especially when the initial formation of the team, the scope of the project, effective very slow, for the project effect is very difficult to control very well. The current medical staff mobility is very large, to the medical group caused a lot of trouble.

The Third kind: the medical independent network profession cooperates with the hospital activity.

The medical Independent network profession cooperates with the hospital activity, is a good form, roughly speaking, a hospital opened a network department, however, this network department is not simply to do the network, but the hospital activities planning, planning, activities, publicity, external promotion and other planning to one to come, is tantamount to a hospital within a subordinate department.

Advantages: First such departments operating in the hospital, activities planning, planning, activities, publicity, external promotion and hospital is directly linked, in this regard, the hospital image, publicity is very good. Such a marketing model can build a brand image of their own hospital, because it is their own hospital, marketing to know which one is the advantage, know what needs progress. If you choose this kind of marketing, I believe this hospital network marketing is very good.

Disadvantage: Assignment of responsibilities. If there is such a department in a hospital, it must be taken seriously by the hospital and it is difficult to operate if it is not valued or supported by the hospital. Moreover, the head of this network department must have the management experience to be OK.

The above is the analysis of a variety of medical network marketing operation Model Pros and cons, in fact, a daily marketing mode of operation has its own advantages and disadvantages, is not the perfect network marketing operation mode. What I want to remind you of is that you want to run medical network marketing, needs is the team and the staff, the hospital and the department close cooperation, at the same time more needs is the management coordination, excessively pursues the effect is wrong, needs is the administrator dribs and drabs the detail marketing, like this can create a very strong medical network marketing team.

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