And talk about the interactive marketing thing.

From the traditional BBS marketing to blog marketing, and then to the rapid development of SNS marketing, China's internet interactive marketing in 2010 ushered in the "micro-bo" era.

In television, radio, print media, Internet media, we can hear a voice everywhere, "if there are more suggestions, welcome to visit our * * Weibo, to interact and communicate with us." "Suddenly as the spring breeze, thousands of electricity network micro Bo open." In the face of such a rapid change in the interactive marketing model and means, the traditional media attitude to the emerging media is even more popular, then the enterprise how to effectively plan, so that the brand characteristics and marketing means to fit, maximize the impact of its target population, Then the huge economic benefit has become the huge problem that the enterprise marketing personnel faces now.

To get down to business, today I want to share with you the Internet is now a more mainstream marketing way: interactive marketing, in the southern big cities have a lot of specialized interactive network Marketing network planning company, is very lucrative, because can play interactive, that is not the general company, but I would say that interactive marketing is not just a big company's patent, Our small and medium-sized enterprises can also play, as long as you control the region and put the media on the end of the question, specific how to play, I will have articles to share with you, today is mainly to talk about the interactive marketing of those things.

Speaking of interactive marketing, in the traditional channel, small to get a table, large flow of people to a place, make a few banners VI, sit a few people, start the scene interactive registration to send prizes, and so on, a big point of the stage, singing and dancing to send some gifts, in short, is someone involved in the call interactive marketing, the relative traditional channels, The network interactive marketing technology content is slightly higher than that. How to do it, let me share with you the experience of my recent project.

First, is the activity of the target group positioning, here is not much to say, because according to the product positioning crowd, this is relatively simple.

Secondly, to determine the carrier of marketing, that is, the content of activities, we all know, now can do interactive marketing on the internet, targeted at the target population is not whenever is, of course, 90, the activity content requirements are very high, how to design an activity, so that it can play, and have a strong sense of marketing, and can be sticky to your target population, this is what this marketing carrier must do. The most important thing is that the design of the activity must not involve the privacy of the target group.

The third is the setting of the activity rules, in 36, there is a serial, idiom cloud: Can't stop, so the rules of the activity set is to let the activities targeted at the crowd, active participation, and step-by-step to where you want them to go, there are many ways, such as celebrity endorsement guide participation, Some time ago Sina home page of the rice flag Moon-Ling Ling to take you to do the activities of moon cakes, the number of participants and activities of the rules for the establishment of a good, of course, and participate in activities to send coupons and other methods, this can be set up by the specific circumstances.

The choice of media, now most companies choose Sina, Sohu and other portals as the first choice, but this is the need for a large number of funds as a support, so the choice of the media to choose the door is not a problem, if the funds can choose similar to Google AdSense and BD Network Alliance such as such alliances to launch, Also is a choice, of course, the alliance is relatively cheap, but the technical content is relatively high, this everyone knows.

Finally, the media support, the network interactive marketing if has the media propaganda backing, the effect is not generally good, this project which I did before has already verified, as to how to put the media, because the target crowd varies, in short the principle is few.

Finally, the analysis of the data in the launch process, this is very very important, the advantage of network advertising is the speed of the response, at any time controllable and adjustable, so, we do interactive marketing in time to master real-time data, at any time to make advertising adjustments, and then observe the adjusted real-time results, In short, it is constantly making small adjustments to ensure the sustainability and stickiness of interaction, so that each small detail will give your target group A good experience, so this interactive marketing success is coming. The ultimate goal: sales will also be very good.

To the consumer e-commerce industry as an example, the industry's biggest feature is the interactive strong, from the site selection began, to the next single shopping experience, and then to customer service communication links, finally received the right merchandise, each link needs enterprises and consumers full communication. As the interaction between enterprises and consumers, so that consumers recognize the corporate brand, accept the concept of enterprise, satisfied with Enterprise Services, in addition to the enterprise's own product positioning clear, the enterprise's interactive marketing is to stabilize, quasi, ruthless, odd, only in this way can form the brand benign viral transmission.