Anxi Tieguanyin to talk about network marketing three magic Weapon

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Anxi Tieguanyin in the A5 group can not say infamous, also may say is the word of mouth extremely bad. The reason lies in its adoption of the QQ group to promote the form of a day, there are always different people add to the group, and then map, propaganda Tieguanyin, betting contact QQ. For this kind of advertisement, the beginning everybody still can endure, afterward annoyed, then yells at, I generally is to block this person to speak, and later I am afraid will never buy the so-called Anxi Tieguanyin.

The internet has created a new market environment it will be in the marketing management process of production, supply, channel, brand, consumer and other links together, but also experience marketing, event marketing, interactive marketing, as well as viral marketing, and other marketing tools to create more marketing opportunities for enterprises. In the past, relying solely on traditional media for single mode of transmission is gradually changing, enterprises should also be based on the characteristics of network marketing, analysis of network marketing objectives, the choice of appropriate marketing means to establish brand image, promote sales, which with consumers to establish a good interactive relationship, access to consumer identity is very important. Do not apply mechanically, do similar Heng "sheep sheep, dog, pig pigs" nasty ads, can only let the viewer disgusted.

Let's take a look at the most significant features of internet marketing:

In the traditional marketing management process, the consumer is at the bottom of a link, but the passive recipient of advertising, only the right to choose goods. And the characteristics of the Internet make the role of consumers in the whole marketing process to promote the status. The characteristics of network interaction enable consumers to truly participate in the entire marketing campaign process, consumers not only choose to strengthen the initiative, but also to participate in other links, such as the Dell Web site, users can randomly mix the required configuration to produce the computer as required, consumers can also participate in the enterprise's promotional links, The enterprise's advertising, activities to participate and comment, such as the QQ torch transmission ... If the enterprise can not recognize this, can not cater to this consumer market changes, to meet the needs of consumers, will gradually be discarded by users, lose the market.

Understand the characteristics of network marketing, we can establish network marketing three magic Weapon:

First, user-oriented, enhance interaction

The development of the Internet makes the position of the consumer in the marketing management more important, the direct influence enterprise's decision-making, propaganda and sale. Only users as the center, and constantly understand and analyze the needs of consumers, and provide targeted responses to maximize customer demand, in order to win the recognition of consumers, and thus access to the market.

Second, the surprise

Because the internet has a rich information characteristics, so consumers in the online choice of goods and services is very large, patience is very small. If the enterprise's promotion way cliché, no new ideas, it is difficult to obtain the attention of netizens, the light closed the Web page to elsewhere, heavy and lashing, give negative.

Take Anxi Tieguanyin, simple in the QQ group release propaganda pictures, very vulnerable to disgust and attack, often kicked out of the group. Maybe this form can also bring sales, but its image must be greatly shrunk, become unbearable, it is better to start from the culture, for the Chinese, drinking tea is a culture, has a historical sense of thick, if you can start from this point, to promote tea culture, tell the history of tea, Professor Tea Knowledge, the effect must be better.

Iii. Word-of-mouth Communication

Word-of-mouth communication is also known as viral marketing, is the world's cheapest information dissemination tools, but also the highest credibility of the media, is to cultivate consumer loyalty is the fastest and best way. Angel sister, Sister Furong, Wang Lao ji ... Is the result of Word-of-mouth spread. The appeal of Word-of-mouth spread, to the Netizen's impression is also different, angel sister reminiscent of Good, pure, beautiful; sister Lotus makes people feel weird, nasty, ridiculous; To donate 100 million, to drink drink Wang Old Kat "make people feel strong patriotism."

Companies spend a lot of money on hard advertising, sometimes less than analysis of product selling points, user group characteristics, target areas, to find a strong reputation for their own materials, to stimulate the user's Word-of-mouth awareness, prompting users to consciously promote the enterprise, since promoting brand promotion, sales increase and achieve other goals, economic and effective. Master the above three magic weapons, we in the formulation of network marketing strategy can be rule-based, can choose effective, benign network marketing means of promotion, and ultimately customer satisfaction, the enterprise to obtain income.

This article from Jinan Network Connaught, we are Jinan has the rich experience Network Marketing team, provides the website construction, the network marketing plan and the operation and so on service, welcome the colleague and the customer to come to discuss the exchange. This article starts http://www.wakecn.cn/, reprint please specify.