App hand tour to promote new channel exploration

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first statement, the knife is not advertising, the article "intends to develop the app business, I have to say!" Someone said that I was to do micro-letter advertising, estimated that this article will become a paste post advertising. Pull the knife to say, you really flatter me, Tencent, Baidu put the cost has not covered my head, I just share my experience and views. All right, get to the point.

Yesterday to see a network released a "Who can not stop Baidu Bar to do the promotion of" the article, out of the strict attitude, the knife to the article mentioned in the various stick to a circle, may be due to the article in the screenshot time in June, today stroll, and no article mentioned so brutal, a lot of less harmonious place, Baidu has been adjusted. However, it is found that post-paste is indeed a new channel for app promotion.

Baidu Bar Everyone knows, is based on the interest of the exchange community, after more than 10 years of accumulation, has 1 billion registered users, 8.2 million themes bar, the monthly active users nearly 300 million, and currently posted a daily 70% posts and 70% of users from the mobile end. This gives the app to promote a good place, based on interest so vertical, can be more accurate hit customers, ultra-high traffic and mobile end of the active degree, can also make the launch of better results.

After pulling the knife to Baidu paste touch screen version and Baidu Paste mobile phone client, the basic situation of this channel to do an introduction:

The promotion position is divided into three kinds

▌ Single Application Promotion

First screen prominent position of the advertisement, want to see is difficult, click to download directly. More overbearing place is, not only in their own post, can also be included in the competition, including the other bar posted, the following figure Hero League has been the legend of the Knife tower.

▌ Multi-Application promotion

In some popular paste the same position, there will be more than one application of the promotion, click to expand the Download Details page, certainly not as much as click on the download of high conversion rate.

▌ Information Flow Promotion

Look at the text bar, in the information flow, there are promotional information, showing the form is also relatively rich, basically accounted for half the screen, will play the "promotion" of the label, this is the mainstream of the current way of promotion, similar to fan-tong, wide-spread, today's headline mode.

Android, Apple full coverage

"Who can not stop Baidu Bar to do promotion" article said iOS system no ads, in fact, Apple has fallen. and click on the ad, jump directly to dl.iduoku.com bypass the App Store direct download, whether you escape, rather overbearing.

In addition to draw the knife note that this way to download the application, in the download application process, can not be deleted. This is what dark technology, there are know can with the knife to communicate.

Internal message

In addition, the knife also from Baidu Bar friend that learned that the current Baidu Bar application promotion is not officially open to the outside cooperation. Game class applications only push their own products, functional application is docking Baidu Mobile Network Alliance, interested friends can consult.

Finally, pull the knife summed up, Baidu Bar experienced the micro-Bo period, micro-letter period of baptism, still strong, indicating that the channel still has a lot of precipitation. Stick in some of the game theme bar, active degree is very high, if really can from the other bar directly rob people, I believe that the game manufacturers, is a great temptation. At present, the knife feel that the bar is very suitable for the promotion of the game, recommend the money of the game manufacturers can try.

For this new channel (in fact, it is not newer, on the line for nearly two months), if you have more detailed experience or views, but also welcome the exchange with the knife.

* The Internet to create a circle (micro-signal: chuangtou360)-by the pull knife Liu operation. Bring you the latest hottest Internet top dry goods, app promotion, micro-credit operation, venture capital experience. Welcome to add me to the exchange.