App Marketing Small trilogy A picture with fire three applications

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App Marketing has always been a very difficult problem, whether from marketing channels or creative settings, is a great test of the potential audience's attention. And as an application of the main battlefield: the Android Market and Apple App Store, more like an array of large supermarkets, in addition to the big buy booth ads, the small developers of the breakthrough appears powerless.

So we would like to share a free breakout tips, of course, free of charge is actually another of the most consumption of the marketing model, it needs to be in the creative absolutely attract the attention of users: To create the topic, the user as a medium.

1. Topic Planning

The topic is the basis of communication, the masses are the media of fan. Only by taking control of this, gossip and the mood of the people became an interesting soil, on this side of the soil you planted what funny nature can bear what kind of music. We fully grasp the point of entertainment to death and the warmth of the route of the double insurance, so that the topic is more ornamental, this is the recent use of app application to propose a fire with three applications of small events.

First of all, we dug out the mobile phone obsessive-compulsive syndrome, the small symptoms of empathy, the friend to the story quickly into the mobile desktop, the use of Chinese traditional Tibetan poetry. So came out: I use the truth, in exchange for your life, love you, lifelong, Ye Xiaobao.

2, the topic is misleading

Prepare this topic, we actually studied too many application name, use this kind of Tibetan poem pattern collocation to propose, take mobile phone desktop when propose prop, this story obviously aroused Netizen's onlookers and curiosity. We will contribute to the whole topic of micro-broad, micro-broad number adopted, but will our protagonist information set to become cock silk, our original story is a friend bought a mobile phone to his girlfriend, download a bunch of apps, the use of Tibetan poetry to propose. In the micro-grand release, became a male cock silk goddess of the mobile phone download a app, 0 cost proposal. This kind of topic, has completely activated everybody's interest.

In the sense of the picture, we deliberately set the topic misleading, also can use some auxiliary app as embellishment, in order to let the @ Tonight Hotel special siege, we deliberately proposed the original sentence modification (originally: I use the truth, change your heart), in the visual on the cause of thinking space: I use the truth, for you tonight. The plot of the dog's blood immediately appeared!

3, gathered topic

A picture push fire an application, we feel not cost-effective, so we added another @ Century Jiayuan, of course, all the app is my friend and girlfriend of good memories. But century good edge of the app appeared in the place of the proposal, is obviously not fish and fowl, this is like you see a person wearing cotton-padded jacket as rare, the key is that he wears a cotton-padded jacket to bathe. Yes, Han's mobile phone application "One" has also been involved in our proposal, of course @ Pavilion hengcui Solo Group Two reprint also caused another wave of propagation of small climax. Of course the heroine in the proposal: Ye Xiaobao, let us implant the @ Baby Pat this mobile application.

App free marketing, in fact, from another perspective, is called Hujiahuwei. Create a feeling, a sense of illusion, let the media have a transmission effect. Especially when the unknown app is with a bunch of well-known apps, that's how curiosity kills cats.

Look at the same case of a Tibetan poem: The poem is very good, from Wang Wei, "Mountain dusk Autumn", but there is no publicity of the core point, the whole picture of the first page looked up without catching things, for the public are a bunch of unfamiliar app, so that the audience is difficult to enter the scene, it can not produce a small resonance of the heart, is doomed to lose the meaning of the spread , although it can prove interesting ideas, but not realize the value of marketing. The goal of marketing is not to prove how good the idea is, but to prove that it can drive the product or app's attention download, and to promote the app must understand this truth.