Apparel ERP, so that the design and marketing seamless connection

"There is heaven, there are Suzhou and Hangzhou." This sentence is about the two most Jiangnan-style cities in China, Suzhou and Hangzhou. See this sentence, I think in addition to the picturesque scenery of Suzhou and Hangzhou, but also should be commendable is the outstanding people of Hangzhou and Hangzhou, Suzhou and the water and the earth to make Suzhou and Hangzhou are ingenuity. Since ancient times, Suzhou and Hangzhou are the center of textile and apparel industry. And then focus on the field of Hangzhou, in the apparel industry, the mention of "hang-pie women" is well-known. Since the last century put forward the concept of "hang Girls", the Hangzhou area of women's clothing enterprises for a time without a spotlight. But unfortunately, the http://www.aliyun.com/zixun/aggregation/24790.html of Hangzhou area "> Women's brands because they are only robbing the market, accounting for sales, the implementation of extensive, and even appear to" hang-pie Ladies " Under the banner of selling inventory products, the brand reputation of these enterprises plummeted, "hang-pie women" have also been considered to be middle and low clothing brands, thus being the painful experience of the top shopping malls. That is, experienced in the bitter experience, Hangzhou women's clothing brands, from nearly two years since the collective exerting force, while promoting the brand's reputation, visibility, while efforts to strengthen the brand's design, technical capabilities, even to hire a designer, to create a strong team of designers. In product design capacity has been greatly improved "hang-pie women", but also gradually regain their footing, began a collective eruption, the best example is: The country's major shopping malls can now see the "Hang-pie ladies" of the frequent light.

However, from the internal management process of "hang-pie women", or beyond the "Hangzhou-school women's" this group, the eyes to enlarge to the whole fast fashion brand, its design and management are faced with the bottleneck of the urgent need to break through. Let's take a look at the following two scenarios:

Scene One: An agent Mister A, late at night 11:30 when the phone rang, the agent of one of their women's brand Mister B called, said: "A total, you now have free?" Or come to my company a trip, you come to help me refer to the reference, look at my round out of the sample clothes how? "It was three nights in the middle of the night, a always unwilling to go out, but after many years of cooperation friends B Total request, only to drive the past, spent a few hours, the designers have designed the sample clothes over again, and then from about 200 styles selected 50 a dozen, said the fancy these. b always said: "OK, thank you." You go back to bed, and I'll talk to them about the rest of it. ”

What does B always have to talk to designers about this time? Originally away from the fair only less than 20 days, but designers design out of the style, there is no series, and then the progress of serious lag, typos it has a design originality, but did not make a sample, especially a dress has a few colors, have no color collocation. B is always the designers are forced by the urgent, this just midnight the designers are working overtime, because the goods order is very tight, before the fair product design, this is a dead task, this task is not complete, the company will have to close next year. So that's why designers are forced to stay up all night.

But this time to ask: what have you done before? This is because the designer's work can not be quantified, designers are talent, are ye, B always have no way to force, if not to this eyebrows, B always also dare not under this ruthless hand.

Scene Two: A women's brand of Mister C Total, under the hand of the designer has always been considered the company's most core team, so in the pay and treatment has been willing to give, he has always thought: the designer in the treatment satisfied, can design to sell customer satisfaction products. But since the company was large, he found that the designer of the team is not good, because the previous 35 designers team, they personally grasp the design of this piece of work, so who has how many weight, can do how many things, should give how much treatment, can be clear. But since the company's big, their design to the design director to tube, designers also from the scale of 35 people to 10 supposedly people, now found that everyone is still not satisfied with the pay. Everyone thinks they add less, others add more. and c Total found at this speed increase, their own company design cost is too high, high out of the peer a large section, the key or is not satisfied with the designer, the designer's products are not satisfactory. Communicate with the design Director to understand the situation, found that the "pot" caused the trouble, who do more things, who can on time Zhou, who out of the section to participate in the order of good, who out of the sales of good, there is no quantitative basis. It's a feeling of pay, and there's a natural disagreement in a big team, C always think of this time, I can from the product design start to assign the task, until the product sales link, each link designer design products are reflected, and then according to this thing to design wages, we have no objections, The burden on natural companies is even lighter.