Application of 28 law and long tail theory in SEO marketing

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With the rapid spread of SEO optimization in the Chinese market, the discussion on SEO marketing has become the topic of concern in the industry. Nowadays many enterprises start to use the SEO technology to launch the network marketing, also starts to the SEO marketing carries on the Ponder, the research and the argument. The application of 28 law and long tail theory in SEO marketing is a key topic.

The 28 law was invented by an Italian economist Baledo, also known as the 28 rule. According to the 28 rule, 80% of the company's revenue is created by 20% of the product or customer. The 28 principle represents the key products and core customers of the enterprise. "28 Law" in Search engine optimization, the essence is to require us to focus on the optimization of hot keyword, they are the core keywords, is the main source of corporate income. The 28 law actually leads us into the competition of the Red Sea. Because 80% of the company's revenue is 20% of the product, this 20% of the key products will inevitably become the target of many enterprises, so these popular keywords in search engine optimization is not so easily achieved.

The long tail theory is Anderson by an American. Anderson believes that the network era is concerned about the "long tail", play a "long tail" of the benefits of the era. A famous website is the world's largest network advertiser, it does not have a large customer, revenue from other advertisers are ignored by small and medium-sized enterprises. The long tail theory represents the mining of potential customers. No matter what product, there will be different needs of the crowd, long tail flow is very large. If only focus on 20% of the product, that 80% is your loss! For example, I optimize a station 50% of the flow from the long tail keyword, and some long tail words are often more in line with customer demand, purchasing power is strong, conversion rate is very high!

I personally prefer to do long tail flow, because the competition is small or even without competition, can achieve your goal in a short time. Enterprises to win tomorrow, can not rely on competition with rivals, but to create a "blue sea", which contains huge demand for new market space, to embark on the road to growth. This strategic action, known as "value innovation", can create a leap of value for both businesses and buyers, making it possible for companies to completely unleashing rivals and release new requirements.

Hot products are the main source of revenue, but also the scope of the Red Sea competition, so the investment will be very high. The long tail market, even if the investment is very little can enter the market, can spend the least money to create wealth. What is called, small area, big market. Countless small market aggregation is difficult to form a big market, it is very scary, and small market flexible, easy to manage, this is the long tail of thinking.

In search engine marketing, personal feel 28 theory more harm than good, long tail theory has advantages. Of course not generalize, the best way is to combine the two. Combine the 28 theory with the long tail theory, look for a long tail in 20% of the mainstream products, tap into your potential customers, and at the same time compete, you will have an advantage over your competitors.

Blue Seafood can occupy the market in a short time, and the Red Sea products may struggle for several years to create a brand out of the line! The Times are changing, countless blue sea is a stable Jiangshan strategy!! Whether it's a "28" rule or a "long tail" theory, existence makes sense. We are in the implementation of Search engine optimization, Web site marketing, but also in accordance with the actual needs of customers, at any time to flexibly transform the strategy, in order to obtain the most effective marketing results.

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