Application of pyramid-type marketing in medical website construction

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How to do a good job of the marketing of a medical website, now in the medical field is the competition is increasingly fierce. Under the background of our joining the world WTO, the marketing system of all walks of life in China is gradually perfected, Then as the private medical industry's marketing system has gradually moved towards a new dynasty. In recent years, the network Marketing system has made remarkable benefit to the medical profession. There are many ways of marketing the medical website, and today we share the pyramid marketing of the hospital website of the medical profession.

What is pyramid marketing way? No matter in all walks of life are more practical, pyramid marketing, we can be divided into five layers, from the bottom of the pyramid to the Top (1-5), the following we will be specific to analyze with you.

First level: content.

Content is the soul of a website, there is no good content, attractive content, no value content, for users is no use, timely to the late, there is a good ranking, for us, but also, waste energy and time, with no actual conversion rate, benefits. So the content in the whole pyramid system is the most important, is the cornerstone of the pyramid.

Second tier: usability (availability).

Generally speaking, that is, the practical value of the site content, only practical value of things, can bring value, for customers, and used to say, is useful, users need.

Third layer: SEO (search engine optimization).

Through some necessary means, measures, can be learned, reasonable methods, so that Baidu and Google and many other search engines, spiders, to crawl your website information, content, Baidu and Google and other search engines of the natural rankings have a good position, so that can bring real, Effective flow with customers.

Fourth floor: (Social) social media.

In life, compared to the media must be not unfamiliar, to do a good job in hospital marketing, so that more people can recognize the hospital, through the media is essential.

Fifth floor: PPC (Pay-per-click ads).

This is the top of the pyramid, through Pay-per-click advertising, or bidding rankings, can be intuitive, fast to see the effect, timeliness is very good, but for such a good way, the best effect, but the cost is also more expensive, so for some private, private hospitals, Can not be long-term commitment to high costs, so the choice of SEO optimization has become the majority of people's choice. This is why SEO can quickly in all walks of life quietly popular reasons.

In the whole pyramid system, as the underlying content (content) part, is a foundation of the pyramid, a Web site, not only to pay attention to his appearance, but also to pay attention to its inner. To the most substantial and most exciting content to become the site's support point, can be its own site conducive to the invincible position.

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