Application of keyword strategy in marketing Enterprise website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Keyword importance

Search engine is the most important channel for netizens to get information at present, the marketing enterprise website must solve the problem of search engine of enterprise website. Search engine optimization work in the end is the keyword optimization work, the choice of appropriate keywords is the site planning and site optimization of the most important steps, but also the most easily overlooked problems. People often come up with a few keywords, use them in the Web page, think they can get good rankings. This usually does not bring the ideal effect. Before you optimize your site, you should spend some time researching and thinking about what exactly is your target keyword for your needs. Using the correct and effective keywords will make the search engine optimization work more efficient.

Get target keyword

Network Marketing is a highly practical discipline, the acquisition of the target keyword is no exception. In addition to imagination and experience, here are some common methods.

Browse the peer or competitor website to see the keywords for its settings.

From customers, partners, suppliers to obtain the exchange. When communicating with your partner, don't ask, what keyword do you often enter on the internet to find.

Historical access keyword data collected through the traffic statistics tool.

Through paid keyword ads (Baidu, Google, etc.) to promote the collection of historical access to the keyword and click Data.

Create a keyword list

Running a corporate web site, if you have fewer than 1500 keywords in your key library, that means you have a fairly rudimentary level of application for the keyword. Take an organization consumer product example, no matter what product can find out not less than 3 core keywords. The keyword list can be expanded rapidly by adding new keywords, including the application industry, user objects, sales behavior, and so on.

Keywords in the Web site application

SEO strategy must be coordinated with the company's strategy, combining product line and operation line to achieve the goal of promoting marketing results. No matter how the site construction, all the ideas, positioning, information and so will eventually become the corresponding columns and channels, so the application of the keyword is ultimately the combination of columns, channels.

Combined with the keyword list for each column, the channel to develop a set of keyword application rules. Different columns of the keyword application does not constitute a competitive relationship, but each biased, and then continue to update. Content for the king, no matter what strategy, if there is no quality content as the basis, are only cold-hearted, in the search engine world is not a flood. The success of Search engine optimization method formula is: high-quality content, can withstand any search engine optimization rules change.

Keyword Application instance

The author in the operation of the website, the column and the key word combined application, achieved a good application effect. For example, application program column content update embedded "industry category + core keywords" keyword, product guide column content update embedded "product model + brand + use" keyword, and so on. The perfect combination of keyword strategy and website architecture can refer to the Web site to achieve the final core keywords, related keywords and long tail keyword in Baidu, Google natural rankings by the search engine traffic accounted for the total flow of more than 80%, the opportunity conversion rate as high as 40%, achieved good economic benefits.

This article is a senior network operations director, such as Neutron original, reproduced please specify the author and source: www.e-tecsun.com Please cherish the work of the author Labor results. Exchange Please add q11734995