Application of network Marketing in small and medium-sized enterprises in China

In recent years, in the country held near hundreds on the Internet, Network Marketing, E-commerce Enterprise training courses. After the training class to develop a habit, like to chat with the SME responsible person. Multiple chats make me feel the current domestic http://www.aliyun.com/zixun/ aggregation/37334.html "> Enterprise Network Marketing Situation appeared a different level, the concept of a large difference." In the more developed areas, the more competitive enterprises, network marketing applications better, the contrary is worse. For a hot in the network marketing this industry personage, I felt a long way to go. China currently has more than 20 million small and medium-sized enterprises but through the Internet to explore the market less than 1 million, can imagine its development space. In the current domestic small and medium-sized enterprises in the Internet application, together to analyze the impact of enterprise Network Marketing application of the main problems.

1. Redevelopment stations, light promotion.

According to the 18th Statistic report of China Internet Network Information Center June 30, 2006, China currently has 123 million Internet users. The number of websites is 788,400. Many companies are able to recognize the Internet's business opportunities through these data, and realize that the Internet is a big market. So many companies in China have done it early Some companies have 01 years or even 98 years to do the site. But in the enterprise I know, 70% think it's not helping them bring in customers. Why is this so? There are many enterprises that network marketing is equivalent to doing a website. This view is wrong, The website is only the role of the shop in the network marketing. If you want to gain value through online marketing, just doing the site is far from enough. Do the site need to do some increase the amount of site traffic measures, such as in the search engine to do keyword promotion, friendship connection, Publish website information in BBS and so on. Only when the site has a large number of people to visit, the role of the site can be reflected, just as we open a shop in the bustling city, only when there is a steady stream of customers to patronize, business can be booming.

2. The disease is disorderly desperately, return is low.

There are a lot of companies do the site has done a series of promotion, but the effect is poor. In fact, the promotion is like playing advertising, there are a lot of details to do the job, advertising well can be popular, do bad is rubbish. For example: Choose what kind of platform to promote the current size of the enterprise, products, industries and so on? How to evaluate the effect of the promotion platform? ~~~~~ so at present what promotion generally suitable for small and medium-sized enterprises, search engine, professional industry website publishes BBS information, as well as the related website mass information, can help the enterprise to bring certain effect.

3. Bitten by a snake, he was shy for ten years.

In my training class there are many enterprises have done network marketing, but because of the time spent, energy, money, the results are not obvious, leading to their loss of network marketing confidence, and even lead friends to abandon network marketing. Network Marketing is a process, it is impossible to invest in the immediate will have a very large effect, in this process we should not only to sum up to think. It is obviously unwise to give up internet marketing, it is recommended to listen to experts or professional network service providers.

4. Don't know, don't need.

There are many enterprises because of self-made, have a set of self business model, and the lack of a certain understanding of the Internet, that is the virtual world, put money into a bottomless pit. As the world's largest media-the application of the Internet has become more and more extensive, if as the 21st century operators still holding the conservative, the rules, then the peer competition pressure is self-evident. Only by constantly trying, to innovate will let enterprises remain invincible.

The above is the current domestic small and medium-sized enterprises more common problem, network marketing is like a glass of wine, understand that people can profit is not shallow, do not know how to drink or do not want to drink the more the more lonely!