Appropriate keywords to guide Network marketing to success

    for the search engine is also the same, if users search for a certain keyword, such as gloves, open the site is about the contents of the mobile phone, such a site users will not be in-depth to understand, so the selection of keywords this link is very important. Next, we will discuss the keyword selection strategy:
 
    One, the choice of keywords also to the business point of view
 
    SEO is not omnipotent, It is just a means of network promotion, or to the majority of energy products analysis and find the right keywords above. Analysis of the product of the crowd, to do everything possible to provide customer conversion rate, that is, in a clear understanding of the product based on the analysis of customer psychology, looking for quasi keywords.
 
    II, to fully understand their sales of the products
 
    1, at the beginning of the sale, there is no adequate analysis of their customers, have not considered what kind of users to buy products, What type of users buy the most, what kind of users are not interested in the product, these are need to think about. Only after the full analysis of these, the keyword will be locked in a certain range, the accuracy of the keyword set will be upgraded to a grade.
 
    2, potential customers are very easy to understand, that is, the demand for product services, when they are interested in the product becomes a wait-and-see customer, when looking at customers to buy products, it becomes a target customer, when the target customers complete the transaction , it becomes a prospective client.
 
    3, after understanding the customer category and the entire purchase process, you can compare the current stage of your products to the most customers, how to improve the potential customers into the best prospective customers.
 
    4, the most successful web site is the production of a series of simple and straightforward, customer-friendly process, only the customer to complete the final payment.
 
    Third, to correctly analyze what the target customer needs
 
    1, whether it is a commercial website or an ordinary website, all need a target group, this group is the customer. The website needs to be clear to which group's customer service, especially the commercial website, only then has clarified the customer is who, can create the glorious performance.
 
    2, the target customer of the website depends on the networkStation positioning, different positioning means serving different user groups.
 
    3, after the target customers find, the next thing is easier to do, carefully study what these users need to meet the needs of users, the renminbi will naturally fly into the pocket.
 
    Iv. Identify your competitors accurately, and draw on their essence
 
    in contemporary society, no matter what industry you do, you need to know who your competitor is, It's going to be a goal that goes beyond the competition, so there's plenty of energy and passion to do anything.
 
    Each competitor has his unique, is worth to study and study, so to the competitors in all aspects of the review, whether the site scale, or product quality needs to do a specific analysis. It is best to make a table, compared with their own team, from which to find their own and the other's strengths and weaknesses, distribution fill in the form, so clear, at the same time they know what to do to catch up with competitors.
 
    Looking for competitors there are 3 ways to do this:
 
    1, searching the search engine for keywords related to their products, Focus on the top 10 pages of the site are optimized which keywords, extracts them, and then do a comparative analysis.
 
    2, you can go to some Yellow Pages Web sites and directory sites to inquire about their products related to the company's information, analysis of the company's catalog description, in the description are all the keywords, create a list of 20-50 competitors.
 
    3 to find customer information on the Business-to-business Web site, analyze what keywords are highlighted in the product information for these customers, and compile the keywords into a single form.
 
    Webmasters often patronize a number of competitors ' websites, to stand on the user's point of view of the competitor's website, to summarize the advantages of the competitor site, think if these advantages used on their own website is appropriate, Also pay close attention to competitors ' recent development trends.