April Fool's Day play show Love Ford wing Bold explore from media marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

April Fool's Day before yesterday, browse the news accidentally found to leave a few hands in the comments on others, show love, marriage proposal, free to go to see the level of the hands of the elder brother's step backwards did not, but found that the original is a Ford wing beat from the media marketing. Coincidentally, recently have to buy an SUV plan, the car information is particularly sensitive, originally intended to support domestic brands, optimistic about a domestic SUV, but the reputation is not too ideal still hesitate, the results of April Fools ' Day by Ford Wing Bo homeopathy to marketing a.

In fact, the 4.1 April Fools ' Day Media marketing is a two-time marketing campaign that echoes the 2.14-day media marketing. As early as this Valentine's Day, Ford Wing Bo and Sohu News client since the media cooperation, at that time invited several people from the media to share the story of first love, and then to collect love stories from fans, eventually Sohu from a number of collection stories to choose 10 representative love Story, in April Fool's Day to help "male lead" vindicate, Two marketing campaigns. Activities, the Ford wing as a sponsor sent 10 courtship team, Sohu News client is responsible for the live text, and invited from the media to interact with fans, active atmosphere.

This wing beat has been implanted in love events from the media marketing plays. 10 love stories, there are school love, brother and sister Love, secret love, Office romances, long-distance love, childhood, love, flashing love, love, the North drift, there is always a way to arouse the audience, among them, the wings of the choice of secret love, long-distance love picture implantation highlights the characteristics of its spacious atmosphere, Through the implantation of a sibling, the target of young users is transmitted, while the theme of the whole Love campaign echoes the "Let's Go for Love" message.

Sohu News client-led from the media marketing cooperation more and more, the United Ford Wing Bo since the media marketing has made significant progress in the promotion of the soft implantation of the way, so that the crowd not so disgusted. In addition, from 2.14 Valentine's Day to 4.1 April Fool, from the live interactive way to the design of the implantation point can be seen Ford Wing and Sohu News Client for the media marketing from the well-intentioned.

Ford's daring attempt at media marketing may spark the industry's focus on the spread of the media. Modern people in general on the pure violence intuitive propaganda form to hold resistance, and has already formed immunity, can directly ignore the "violence" advertising, to establish a brand image can not rely solely on the regular marketing form. Around the soft implant from the media, has been more and more brand attention, from the industrial chain, this soft implant form for the long-term development of the media is also helpful. But the implant should have the bottom line, not too blunt, need to form a brand, from the media, fans can accept the dynamic balance, marketing means too strong, too light is not good, this will test from the media platform's planning operations capabilities.

Ford Wing Bo this attempt to gain from the media marketing, Sohu News client also benefited, leaving a few hands, Su Ying and other media profit is certainly indispensable, and onlookers fans watching others vindicate, show love, propose also can map to a smile. This form of media marketing, the crowd can be fully accepted, the brand can also achieve publicity, since the media platform and from the media also have a profit, no one loses, or very happy.

Ford Wing is bold, and a positive attempt at media marketing is worth the compliment.

Wen/Wang Liyang

Focus on micro-credit: Technology does not vomit (Tucaokeji)