Archie, a homemade drama, "brother of Firewood"

In a succession of "life needs to Debunk", "Soul Ferry" two play hundreds of millions of of the net play, based on the Internet entertainment model of a deep understanding of the current trend of keen insight, Archie art for the vast number of users and a homemade drama: Comedy energy drama "Waste Wood Brothers", March 28 Noon 12:0 0 Meet the audience on time. I'll take you in for a sneak peek.

Selling point one: the gold medal lineup is the invariable "the viewing dose"

Before watching a movie, people are always accustomed to see who is the director, the cast, and the homemade drama also follow this rule. If I tell you, this is a written by Zhao Benshan's queen, Happy Twist team core members starring, but by the film director directed comedy comedy, you probably to this plate of mixed "stew" drooling.

For a network of homemade drama, "brother of Waste" is luxurious. The chief writer Yin Qi once created the "not bad money", "donation", "Blind Date" and other classic Spring festival evening pieces, won the trust and esteem of Zhao Benshan, starring Wang with Happy Twist is well-known, is hot hot comedy star, and then with "Laughing Room" Shurui, the audience want to not be "stimulated" are difficult. In addition, Liu Yan, Wang Leidani and other widely favored goddess will also be stunning guest appearances, to the waste of the gods of the war to add a "fire."

Selling point two: the taste of close to the audience is always the smartest choice

In Archie Art won the premiere of the 2.7 billion flow of the success of the "Love Apartment", opened a strong rent-type love craze, the launch of the comedy "Waste Wood Brothers", will be shot at the city of Entrepreneurial family. "Waste Wood Brothers" tells a few passionate and inwardly confused entrepreneurs, in the absence of a strong background, there is no strong start-up funds, but not the Youboy, the godfather of the situation, unusually hard but bitter in the entrepreneurial process. It should be said that this subject is very close to the contemporary life of young people, easily with the current pressure mountain of the pan-city people have a collective resonance. From the formal perspective, it is relatively independent of the story, each episode 15 minutes, small and beautiful, short and refined, with the United States play the pace and funny way for the blueprint, the plot is very grounded gas, very suitable for the media in the fragmentation of the environment spread.

Rather than "The Waste Wood Brothers" reproduced a group of young people's struggle, rather, it according to the general user's entertainment taste, the "entrepreneurial" this topic into the people want to see the appearance. You may be laughing with the actors, with no moral and no limits, but eventually you will be their positive attitude towards life and full of positive energy infection, thoroughly into their spiritual world, savor joys, the colorful life.

Selling point three: large data age, homemade drama into the "spring"

For the strong technical background of the love of Qi art, mature large data mining has successfully held a number of episodes, such as "Soul Ferry", "Love Apartment 4" and so on. Archie how to use large data mining user preferences? Put aside the dry technical discourse, for the simplest example, as long as the user login Archie art, for a video of each click, play, pause, fast-forward, playback, watch a few episodes, or watch a few minutes to turn off the video, or stop for a period of time and restart, will be recorded and remitted into the background for analysis, And then to the plot of "tailor-made system." "Waste Wood Brothers" is the analysis of the 18-35-year-old mainstream audience preferences after careful creation, whether it is rhythm grasp, or topic settings, overall with this group of people more on the taste. This content creation way, more has the crowd pertinence, also provides the strong support for the advertisement advocate to make the brand depth promotion.

In addition, Archie is also using large data to observe a popular trend, more and more people are no longer like 10 years ago, at a fixed time in front of the television to watch the latest episodes, but "save" up once "crazy look." This mode in the "Soul Ferry" played when the user caused a huge response, straight to the fun. Therefore, "Waste wood Brothers" will also be 20 sets a line, not only let users no longer be "chasing the drama" of the bitter, but also mobilize the user Word-of-mouth transmission of the greatest energy.

In the 2014, the big heat of homemade drama is the trend, with more technical content such as large data analysis, with the rhythm of the internet to dance, homemade drama is entering the "spring." It can be said that in this spring into the infinite good scenery, bring the brand implanted occasion marketing good opportunity, will also become 2014 Video Marketing Creative Frontier Camp.