Article derailed Monday see: A occasion marketing opportunity not to be overlooked

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Saturday, Monday see. Article Liade stealing fishy incident easily on the headlines, lying also shot in the Feng eldest brother said "this year's mother and son satisfying no longer need to worry about my headlines." By the article derailed and Liade events, the Three Gorges earthquake, Pingdu type of land expropriation and other such peacetime information empty period casually burst into the headlines of the news, almost all denounced the article Liade voice covered.

While everyone is paying attention to the Liade of the story, white Lily 陈羽 where the news of divorce was repeatedly high-profile statement no this matter, 360 poisonous mouth Zhou scold but see Monday, simply please come to Monday key to its platform, the Monday key to the popularity of the brand or not hurry, indulge in red dress the Archbishop intentionally occasion packaging, Still not hot.

A series of text derailed Monday see as the center of the marketing communication content and plans are constantly emerging, the article derailed incident has been virtually as a gun, one side covered with other news to reduce the pressure to contribute to the public opinion, a large number of internet companies to complete KPIs, enhance brand awareness to make great contributions, Those brothers and sisters who denounced the article, did you make it? This is a big star who wants to live in the ordinary life, because the star identity to be criticized, in fact, he for many people is great, is to be held in the seat of the VIP.

Taking stock of those who pass the # Article cheat # Play Occasion marketing case

Those who regard the article as the seat of the VIP may be those occasion propaganda marketing staff, I will do a small marketing inventory, to share a little through the "article derailed" play occasion marketing case.

1.360 Push Monday Key

As mentioned above, 360 released the Chi-Key products-"Monday key", Zhou use their influence, cleverly in the rapid warming of the "Monday see" topic, cut into the Monday key, although the final Monday key marketing did not successfully detonate, but also attracted a large number of forwarding, If the core fans of Zhou are in the technology circle, then the marketing is also successful.

2. Alibaba's investment in silver and Thai grab Headlines

Sunday, "Alibaba tomorrow will have a big event," the news began to spread, the recent technology Internet companies like to use such a PR tone, Alibaba such a desire to grab the headlines of the vision, and eventually was broken. Because the amount of HK $5.37 billion invested in Yintai is quite large, Ali is also the internet giant has caused a certain concern, on a number of scientific and technological media headlines. Even from a certain point of view, because Ali took a stake in Yintai, Ali recent frequent large investment in the source of funds used to doubt, if the verification of Ali is in the use of Alipay in the storage of funds, then perhaps on the headlines Alibaba will gain huge PR pressure, A good ending will also leave a stigma on the user.

Therefore, Alibaba this occasion marketing also gave us a vigilant, the marketing effect is big, to negative marketing influence whether already have controllable plan, do not then occasion to occasion to go, also touches a body of Sao QI, be abandoned.

3. Good Bean net occasion spread the occasional content

Good beans recipes released the "Live their own days, don't worry about it." Essays, which implicitly put forward the article after the incident, with teaching girls to eat a beautiful few tips, expectant father Mother's food advice, the content of their recipes are integrated and then output, this seems to me is the official act.

And soon after, the author paid attention to the days of Changsha where to eat, a "Monday see" In-depth exposure article Liade tryst of those restaurants and burst material article Liade originally is such secret contact to eat and date the micro-letter article, with more than a spoof article derailed cartoon pictures, is simply no moral integrity to speak. Such a way, I think although not completely integrated into their food content, but through the production of viral comics to spread the brand, it is worth learning. Not a parody, no death, how to live?

4. Monday See the Bank!

Jiangsu Bank launched the Monday see 50 percent stylist activities, "although the food is folded, the affection does not fold, and brush and happy," the copy, obscure by cutting into Monday to see the article derailed events, began to do their credit card activities.

In addition to the Bank of Jiangsu, CMB has also played a "ICBC points, and the exchange and Cherish" banner, the event to encourage users points.

5. Other Occasion Marketing cases

Gilleford has also launched a "do and cherish" activities to encourage customers to spend. Legal electric Business Law cat released "Once there was a male actor, called Six chapters," the article in a small gossip about the incident at the same time, but also for the popularization of the marriage law, occasion spread a good content of their own. The network on the heat of a Taobao store pictures, but also make the author has to sigh: the seller you react sincerely too fast, so quickly put this little couple set shelves, you this is to spot force people to find the rhythm of the lover?

6. Use the article to cheat to do content dissemination case

The article on March 31 issued a confession with the meaning of micro-blog, was denounced at the same time also aroused the followers of netizens. Even a lot of media people and network media have started to use the article derailment events, the production of specific content to spread. Forward-looking Nets released the article Liade Mai Yili and the line and cherish the love or marriage?

Even on April Fool's Day, a website called a prank expert, unexpectedly very without the moral integrity in the circle of friends to share the spread of an article called "The Story of the truth is not the reason", harm to include the author of countless netizens are serial JS dialog box poisoned, in deep hate this site, Just found that the site itself is a tricky, more scold more fire, this kind of make their own victims can also harm to other people's methods, but also a very effective way of communication, eventually the site's visibility or can have a greater promotion. Such a method of no moral integrity, simply and above the spoof article Liade text message Dialogue good bean net have a spell AH.

The above is what I have been concerned about the micro-signal observation and in the circle of friends to seek a case-sharing, summed up some of the use of articles derailed events to carry out marketing activities, or content dissemination cases. Occasion Marketing is a way to improve the popularity and reputation of enterprises or products, to establish a good brand image, and ultimately to promote sales of products or services marketing strategy, belong to a low-cost and high return marketing method.

With the Internet competition intensified in recent years, the cost of entrepreneurial development has become more and more high, including mobile phone games such as the burning money industry, such as the Internet many subdivision areas, need to increase the effective marketing investment, to achieve through marketing 42 pull a ton of results. In occasion marketing, occasion is the core of the core.

From 28th began to spread articles derailed news, to the weekend article derailed events fiery, and then to Monday after the article Yili and other parties to the positive response, article derailed incident is planned in the implementation. It is very important to choose a good marketing point of occasion, as marketers who need occasion marketing, you may not necessarily need to clock to the journalist, but pay attention to the development of the event and respond quickly according to the dynamic, which is a good opportunity to test your occasion marketing.

Have to declare that article Liade Yili as a public figure, cheating marriage is their personal affairs, as public figures, they have the obligation to reduce the negative marketing of events, we even use them as the protagonist of this hot spot for occasion marketing, also need to grasp the good degree, as far as possible not to the star public figures caused too much impact. Stars are ordinary people, ordinary people eager to be respected, hoping to get an objective evaluation, internet marketers as the content of the production planners, should lead by example.

Author: Small modesty, Internet commentary observer, it commentator. Microblogging: @ small Mo Shi, micro-signal: net1996.

Original link: http://tuhaonet.com/keji/yingxiao/new/2717.html