At the beginning of the new Year, Zhou's reflections and anxieties

In order to ensure the "leader" status of China's Internet second group and the image of "winner", Zhou and his 360-odd tigers are undoubtedly the most famous Jedi "counterattack" of the 2014. Talking about 2015 years and the future, the long-known Chinese internet fighter has shown us his confusion and a lot of rethinking-and, of course, about why he wants to return to the mobile phone industry.
As is known to all, 2014 Zhou and his Qihoo 360 did not go well last year. The share price fell from the top 120 dollars to about 60 dollars, and then backed out of the tens of billions of dollars in the club. At present, only 7 billion U.S. dollars market value, and Ali, Tencent, Baidu, Millet four big difference is very far, and by the Jingdong, only goods will and netease beyond, further deepen the people to 360 as "stragglers" impression. At the beginning of the new year, Zhou cannot but say there is anxiety and reflection, as well as a series of Jedi counterattack measures.

The following is the Zhou 祎 intent to dictate:

I. Anxiety about "lagging behind"

I am not anxious about market capitalisation and "old" questions, but there is anxiety about products, organizational and management anxiety. You can use "substituting bon" and "painful metamorphosis" to describe your feelings for the past year.

The so-called market value is only a stage of a company, I almost never look at the share price! I can make the safety good, this company is valuable to the society, everybody cannot leave it, is not very good? Why should all companies be required to follow a standard? I now see the external environment very clearly, we should go at their own pace, cannot be disturbed by the opponent's rhythm. Media and industry how to see, are others for you to worry about, you should still understand.

In the past year or two, I was thinking, maybe I was too greedy. In fact, on the one hand, I am not as greedy as outsiders say, but on the other hand, compared with a start-up company, I still try to do too many things. This leads us to many things, the pressure principle is not enough. I've always resisted the urge to make new products, and this year I hope to be able to catch the lost opportunity again by investing 400 million of dollars in cool pie by the end of last year.

I realized that the company was on this scale, and a lot of the problems that made me anxious, in the final analysis, were human problems. I did not really think about human nature, my emotional quotient is not high. In the past, I believe Jobs said that a level of talent is not afraid of challenges, you can not even consider each other's self-esteem. But today, the reality tells me, many people you scold him to scold ruthlessly only will give him to scold is wilted. Some people you challenge too much, he hates you. It's true!

I do not understand why people do not imagine so simple. In the past, I thought much about things and thought very little of human nature, so I treated people in my own way. I am myself and have many challenges, and I am not afraid to admit my mistakes. But many people are not, and they cannot accept such an attitude. The size of the team makes this matter more difficult to solve, 60 people when I can ask for convergence, but 6000 people, because of the idea of a lot, I can not put everyone away.

I have a gap with Ma Yun. If compared to understand the technology, understand the product, maybe Ma is not as good as me. But he may know more about leadership and humanity. So Ma Yun can harness the bigger business. Sometimes I think, "What kind of person am I going to be?" Do I continue to be the first product manager in the industry? Or do I have to change myself? " I have no answer to this question.

I suddenly fell into this serious thinking, for example, I have recently been thinking about the issue of two kinds of leadership: one is "strong", the leadership is very capable, and everything has an idea, the people at the bottom as long as to comply with the line, there is a "inaction type", the weaker the leadership, the lower the people grow better. Since the truth is all right, then I think about which way to go? Really, don't laugh, it's a big problem for me!

In today's business world, to tell the truth is not to be seen. Now the message is big, the purpose is to give everyone confidence, give the team confidence. In turn, everyone should do some summary and reflection, we still have to talk more, do more and spread some positive energy things.

Of course, there is no fear of openness being exploited by competitors. such as 360 to do the experience of intelligent hardware, to do special machine stories, are worthy of my serious thinking. I don't think this is a failure, but it must be a profound lesson. For example, I do not do a product, but I know why I did not do it, I do it again.

Over the past year, 360 have harvested a lot of bad news on the internet, and the result has been complain my colleagues. I said, most of them are unrealistic reports, to change the point of view, the media and competitors are also indirectly advertising for 360, I have to thank them.

Ii. Reflections on the Lessons

Qihoo 360 Since its inception to the present, no less encountered difficulties and setbacks, from which no less learned lessons. I think, the most profound lesson there are two: one is to do for special mobile phone was injured by partners, the second is to do the router product aborted.

Remember when we do special for mobile phones, hoping to 360 of the flow with the traditional handset manufacturers of the hardware, in the field of smart phones occupy a place, for this, but also with the Millet CEO Lei had a "fight". I rival machine manufacturer said, Millet can develop to today, in up to 1.5 time no opponent is because no one dares to follow up, the introduction of the same configuration, the same price of mobile phones. Finally, a mobile phone manufacturers accepted my point of view willing to try.

During the preparation period, I used personal marketing skills to keep people in the industry waiting for the phone prototypes to come out. Suddenly this handset cooperation big manufacturer said to me, "I am sorry, Zhou 祎 we do not do, we are fooled by you." "They give up the reason for cooperation is that it is not playing millet, but in the left hand chop." For the handset manufacturer, we should not have too much speculation.

In order to make up for the death of cooperation with the big mobile phone, we have also worked with Haier and other second-line handset manufacturers. However, because 360 special mobile phone platform is focused on relying on traffic to sell goods, the quality of the mobile phone is not strictly controlled, resulting in the loss of users, making 360 special for mobile phones finally failed.

This cooperation did not succeed in the results can be imagined: Millet has not been knocked down, but it has knocked off the mature business of mobile phone manufacturers. This incident gave me a deep reflection, and found that many times resistance and failure came from their vested interests and their position in the market today. Later, the manufacturer also regretted that if it had been determined to do so, the Chinese mobile phone market would be a different picture today.

There is another painful lesson to be unforgettable, is June 2013 360 with partners to develop routers. At the outset, we have considered whether the smart router needs antennas, the general people see the routers are stronger, more antennas, my thinking is that the router to the built-in antenna, the effect is much better than the external antenna. Our product manager thinks that 360 routers have no antennas, but they are more rounded and beautiful.

I think like a small white user, that without the antenna means that the router is a cripple. It has also been specialized in Zhongguancun electronics market to understand. Finally in my strong request, 360 routers to fill an antenna, internal also plausibly said an antenna is enough.

Now this router has not sold, has been discontinued, and then do not do so silly products, 220 yuan of cost, the user does not perceive. This failed experience taught me a great lesson and made me realize the ultimate truth of the user experience: What you are is not important, what is important is what the user thinks of you. Another thing I've learned is that "if you want to do something, you have to have a lot more energy."

Third, hit the heavy sums again war hardware Lake

In the past two years, we have been looking for new opportunities, but also constantly summing up experience. In the end 360 Why did the hardware fail? My summary is: The original hardware is not focused, just want to "fishing".

With the rapid rise of Beijing-east and Millet and other new sharp companies, I am acutely aware that 360 of the mobile end of the security site is also facing the threat of mobile phone manufacturers. So I hope that the two-year accumulation of funds, the hardware more in-depth layout, and through the establishment of joint ventures, 360 can have a deeper control of the entire hardware chain.

From the end of 2014 to the beginning of 2015, 360 with a number of frequent movements, following the alliance of cool sent to the smart phone, cross-border collaboration light media, and today again to kill back to the smart router field, once again teamed up with the old router manufacturer Lei Division, Push 360 safe Route P1. Our commitment to smart router is very large, investment 200 million yuan and Lei branch to set up a new joint venture, by myself as the new joint venture chairman, Lei Senior Vice President Loudon CEO.

Of course, 360 is no less determined to enter the smartphone arena than the smart router market. Half a month ago, we set up a joint venture with $400 million in cash for cool, and a 45% stake in a joint venture, and I was also the chairman of the joint venture company. This is also 360 since 2012 to do special mobile phones, 2013 to do smart router failure, once again back to war hardware lakes.

In short, this time we make smart phones, do routers and the previous method is different, the more determined to return, the more money invested, the project participation is deeper, we hope to be ashamed of the snow before. With my own words: "Like me so stubborn people, will always come back, hehe." ”

Four, with small broad, adhere to innovation and anti-fraud

I think small companies can do away with big companies. With small broad, the strength of the enemy is so great disparity, why can win? I think there are two reasons, one is focus, the other is innovation. Focus is the entrepreneur needs to learn a very important thing, the entrepreneur is more grounded than the competitor, better understand the needs of users, create a better, newer products.

Giants must be tough, richer than you are, more than you are. When confronting them, you have to choose a focused battlefield where you focus on a particularly deep field, with a particularly small focus and narrow range. Small company's biggest advantage is that although the team is small, but if only one thing, only dry a product, only a function, mobilize all the manpower, you can do the ultimate. Small companies must not do the platform, must seek a single point of breakthrough, to do a good product to come up with.

I'm not a fighter or a champion, as some people imagine. Others may be larger than you, more than you ship, but you have to have a different tactics. The so-called different tactics is innovation, no one wants to take the initiative to fight, are forced helpless. In the Internet, I have experienced a lot of competition, want to kill out, must be different. If you have too much money, too much resources, you will not innovate, the company is very comfortable, close your eyes can make money, you will not innovate.

2015, I hope that 360 will continue to strengthen the Internet security technology leading level, continue to "China Mobile phone anti-harassment anti-fraud alliance" to provide strong technical support. In the past six months of "anti-harassment, anti-fraud" action, the Chinese Internet has made great achievements, this is a just cause, we are not a person in the fight, every member of the Union are our comrades.

"Security for You" has evolved today to "safely please you" and "safety" is by no means a cold word. such as 360 child Guardian Smart watch is such a love has feelings of the product. In three months, 360 children's watches have achieved 500,000 sales and are the world's largest smart watches. Children's watches frequently help parents find lost children and help their children find lost elderly parents again and again.

This makes me more convinced that good products and technology can help users solve the most practical difficulties, and even improve life, promote social progress. In the face of user needs and trust, we have no reason to step in situ. 2015, we will run like Forrest Gump. Forrest Gump is not clever, but he stubborn, persistent, tough. No matter what other people think, how to feel, he will continue to run, never give up, can get good results.

A state of perseverance, a belief that is selfless devotion. Believe in this world, always because we exist and become different!