B5, Lenovo to entertainment marketing

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In recent time, the industry to Lenovo, "no music" entertainment marketing praise. Because, from the sturdy little y to the little y without music, from the B5 little y again to this no music, Lenovo has been familiar with the road of entertainment marketing.

You know, the market has never lacked good products, only the lack of good marketing tools. In this wine is also afraid of the deep alley of the era, if there is no good marketing means, the emperor's daughter will worry to marry. To get the market recognition, you must have a good understanding of the market. Where is the person who buys your product? How do they like your product? How will they buy your product? How do you make your product attractive to buyers? These questions need to be considered.

With Lenovo's latest new B500 as an example, where is his buying crowd? The first thing you should know is what kind of demand this product meets. According to the author's understanding of this product, the mainstream consumer of this product should be the pursuit of fashion, advocating simple, fun-loving urban crowd. So why do they like B500? The pursuit of fashion, people will fall in love with B500 sports car design style. Advocates simple people, will like B500 simple usability. People who are interested in entertainment will naturally have a special liking for the 23-inch display. Apart from these individual needs, basic needs are equally important. Strong performance and adequate configuration, enough to meet the needs of all kinds of people.

Knowing where people are buying and why they love B500, how should they buy? They should be attracted to them first. Although they already know about your product and have already understood and enjoyed it, they are still potential consumers and have not yet turned into real consumers. In the process of this transformation, it is necessary for Lenovo to work hard, because this is the key step. So how to attract consumers? That is "no pleasure". Modern city people, the pursuit of happiness more than everything. Their income will be very high, their posture will be very high, but they may not be able to achieve happiness. For them, happiness is the greatest pursuit.

No pleasure. It is to meet the urban people's State of mind, like a call, let them involuntarily. Nothing is more practical than the resonance that causes the consumer. When consumers have a resonance with the product, he will definitely come to buy this product. No matter how hesitant in mind, no matter how wandering in front of the door, he will take that step. This is the power of marketing. When the consumer is completely dumped by the product and is overwhelmed by the idea, he will soon become the ultimate consumer. This is Lenovo's "no pleasure" the greatest success.

And through the B5 of Little Y and no music, I see a new association, is a high-profile move towards the direction. Believe that has been familiar with this way of association, will eventually get his due return, but also to create a new era of Lenovo Classic!

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