Basic knowledge of Forum Marketing (chapter II)

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A brief review of the basic Knowledge of forum Marketing (first chapter)

The basic characteristics of forum Marketing:

1. Strong targeted

2. Good atmosphere

3. Word-of-mouth Publicity

4 Less investment, quick results

5. Master User Information

Forum Marketing elements: climate, geography, people and

Today I Xu Sheng for you to continue to introduce the basic knowledge of forum Marketing (chapter II) Operation steps

First, understand the needs of users

There are a lot of things that we need to know from the understanding of the requirements section.

1. Purpose: Many people do not know what they want when doing marketing, for what, do not have a clear goal, blindly to invest, heard that people how to do, their own how to do, this often will let oneself into a misunderstanding; when we are doing marketing, in the planning of the time must be clear for a purpose, is to flow , the amount of registration, or sales? This goal must be determined and then do, so that not blindly follow the general misunderstanding;

2. Products: When our goal is clear, we must understand our own products, in-depth to identify the selling point of our products, we must know the following points in understanding the products:

(1) What is the advantage?

(2) Who are our user groups?

(3) Our selling point, which selling points can bring to the user intuitive feeling?

(4) To help users from the point of view to help users solve what problems?

3. User: Above we understand our purpose, products, then we have to understand the next user, no matter what products to do what the project, as long as we can in-depth understanding of the target users, then we will succeed in half; just like chasing a girl, if you don't get to know what girls like and what they love, For girls, the habit of chasing, I think you will not be pursued;

4. Opponents: The so-called win, the preparation of the work is almost done, then we go to investigate competitors, the investigation project as follows:

(1) Did they do forum marketing?

(2) What is the effect of the words?

(3) How much money did you put in?

(4) Is there any place we should study?

Second, find the best selling point of our products

Forum marketing is also a kind of speculation, this speculation is our products. So, how to let users know and interested in our products? That is to seize the selling points of our products, no selling point of the product is no one will like or participate in our planned "trap", then how to find this "dot"?

1. People: General and celebrity-related things everyone likes to see, to participate in, these things are always gossip often talk about things, so we can use celebrities to hype our products are often the easiest to succeed;

2. Topic: The soul of the forum lies in the topic, a good topic is our biggest selling point, when we do forum marketing must be appropriate to create the topic, especially some of the two sides of the topic, can arouse the controversy of the topic, such as: Sister Furong, Fengjie. They were all based on the topic of public opinion, and they all relied on the forum;

3. Events: Event hype is also a common way of forum marketing, with the help of the current hot events, hype our products; Speaking of this author to tell you a story: saying that there is a sale of women underwear Taobao shop, at the beginning of the shop business has been not very good, the brand is not very well; he has a friend who is a journalist, Once to attend a press conference, at that time the heroine is a foreigner, forget what called ha, in the outdoor opened the reception, suddenly blew the heroine's skirt blew up, he this reporter friend snapped to this moment, put this moment with PS made a figure, We all know that PS's power is great, then sent to the Tianya forum, an instant caused a commotion, this Taobao shop and underwear brand also in this moment of fire up; This simple story shows that the event hype, can instantly bring up a product; so we must have a sharp sense of smell, Pay close attention to the current hot issues;

4. Story: Everyone loves to read the story, especially the story that happens to others will arouse people's attention, if we can write a story of marketing type, also can get very good effect;

Third, different stages, different topics

In fact, forum marketing is like putting on TV, one day two episodes a day three episodes, a stage to show to the user, seize the user's eyeball, can also be for different time to create different stages of the topic; In fact, we can investigate the next years of these network reds, most of them are short-lived, Only sister Furong from fame until now has never declined, because he grabbed the attention of the user, once the decline immediately appeared a topic, there is a persistent fire down;

Iv. Interacting with users

Everyone in the forum marketing when all want to post a, countless attention; but generally it is difficult to achieve this effect, because in the actual control there are many unavoidable external factors, want to let our users actively participate in, and active interaction, not so easy things; Therefore, we need to design the interactive plot in advance, the implementation of the plan, in the design of interactive scenarios as far as possible to meet the needs of the user's heart, enough to attract the attention of users;

The means and plan of the stage

Join us to hype a guy, that's about three stages.

1. Communication platform, that is, Forum choice, Forum choice is very important, according to our events to choose the Forum, some forums suitable for my hype, some inappropriate, so the hype platform is very important;

2. Prepare, choose a good platform after we will be for our topic planning a series of programs, select a good theme, prepare text, that is, hype before the preparation work to do enough;

3. Heat topic, when the topic of fire, we will be a large area of the dissemination of topics, so that other media attention reprint;

Phase sixth, data statistics

When we do all the above things are statistics of data, every day to count our clicks, the amount of replies, these are the most fundamental reference, the number of posts clicked on behalf of the sink, the number of replies is not a good representative did not find a point; there are two other factors that are important: the number of IDs involved, Have a reply does not represent the attention of the user, because some reply is the same person, must see the ID number of participation, this can represent our topic in the end how many people pay attention; how many media have reprinted our articles? This is also a very critical data, the more reproduced, the better the effect;

Today for everyone to introduce here; today is the introduction of our forum marketing some of the basic operating procedures; If you have questions can be directly to my blog to find me qq; like my article, I hope to reprint and give encouragement ha; Daughter-in-law said that the quality of my article is not high, said I interrupted the advertisement, here I apologize for everyone, After the article will not appear in advertising, we must create a high-quality article;

The original source: Network Marketing promotion Xu Sheng blog; http://www.zxs0.com reprint please famous source; This article original: Xu Sheng;