Bi Bang: How to better identify the marketing contact point

In recent years, with the rise of search engines, social networks and mobile Internet, a large number of emerging network http://www.aliyun.com/zixun/aggregation/36285.html "> marketing channels to confuse the corporate marketing staff." In the 2013, when the global economic situation is still uncertain, many companies cut their marketing budgets and focus more on online marketing. For enterprise marketing personnel, learning how to effectively integrate network marketing channels, the introduction of efficient media programs become an urgent problem. 　　　　In order to improve ROI, enterprises need to quickly find "sharp" contact point, accurate impress potential consumers. The contact point (touchpoint) refers to the place where the brand and the consumer produce the information contact, specifically to the network mainly includes the search engine, the brand official website, the forum community, the microblogging, the SNS, the micro-letter and so on the media form, among them, the search engine becomes the Netizen to visit the Internet


　　


search engine becomes the most important contact point


　　


based on its own years of experience in Network marketing practice, think for enterprises, in all network contact point, the most important thing is "Word-of-mouth", and search engine is the most important carrier of the aggregation of Word-of-mouth, it will be scattered throughout the network of Word-of-mouth information in the eyes of consumers, for consumer reference comparison. As the saying goes, "Seize the thief first", enterprises to find contact point is the same truth. In the face of complex and numerous contact points, seize the search engine this most important contact point, can make network marketing with less effort.


　　


use large data to find contact points


　　


just past 2012, "Big Data" became the marketing industry mentions the fastest rising frequency of hot words. In a large data age, every search request is recorded and analyzed by the consumer. If enterprises use these data, can clearly describe their own consumer groups, can also accurately complete and consumer dialogue and communication, quickly find "sharp" contact point, so as to grasp each of the key marketing time, to help enterprises in the digital era to better build brands.


　　


the role of third-party companies highlighted


　　


Schultz, the father of integrated marketing, visited China in 2012, and his Siva theory sparked an industry sensation. Schultz believes that in many cases, the enterprise's marketing drive does not necessarily come from within, can look for some resources from the outside to make up for their own shortage of resources, we must put these good factors together, like the SEM (search engine marketing) business development, More and more Chinese enterprises accept the search engine marketing business to the professional marketing services company such as the bi-state, which confirms this trend.


　　


bi Bang Advertising (BBA) based on the Siva theory of a deep understanding of the "Search engine brand Order" Integrated marketing concepts, help enterprises quickly find "contact point" to achieve successful marketing. Bi-state Vice President Benjamin said, bi-state has been focused on helping advertisers find point line face combined with three-dimensional marketing channels, according to product characteristics, user characteristics, design the corresponding contact point Cross mode, to help enterprises significantly increase brand exposure and transformation, strengthen brand memory, achieve successful marketing.