Bidding cost push high search engine optimization becomes network marketing first Choice

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do not know is the auction model itself the drawbacks of the business model, or search engine companies deliberately for it. From the previous simple to price decision ranking, and now into the quality of view, and then constantly adjust the quality of the algorithm. Baidu and some other search engine companies are emerging new ideas, so that the end customer is very injured. But one thing is certain, no matter how to adjust the rules of the game, users put in the advertising costs are constantly improving. As a professional website construction service provider, the author of the company is also in the search engine on a large amount of advertising ads, single click costs and the total cost of each month, in the constant increase is climbed, the effect is increasingly micro.

As a common corporate web site, search engines occupy more than 80% of the network traffic should be only a lot. It should be said that Baidu as the representative of the search engine marketing advertising, to enhance the flow and promote sales are indeed a great help. Give up is a kind of helpless, do not give up is a sad, but give up advertising does not mean to give up the search engine, not to give up the Internet. As a new marketing method, is born and equal, each individual enterprise has the right to choose and use. So, after the search engine promotion advertisement is forced to give up, how to use the search engine to carry out the internet marketing better?

One, website optimization has become the first choice for some enterprises network marketing

After abandoning the bidding, the website Search engine optimization became the most company can think of, more direct and economical internet marketing way. Many companies may not think of the word website optimization, but by bidding advertising tips, will naturally know some tightly ranked in the auction behind some of the site, but also on the home page, but do not need to spend a penny of the input. Although these sites are ranked in the back, but still in the home page, and the effect is good. This naturally causes some companies to desire enough, even spend a lot of money to find a company specializing in website optimization, at all costs to the front. According to the Shanghai website Construction and Network optimization industry general situation, a common word, also want three thousand or four thousand yuan, hot words tens of thousands of dollars a year are normal. If the general company really decided to do optimization, it is certainly not only a word, four or five is very common. So much investment, can be seen in search engines for small and medium-sized enterprises how attractive.

Second, through vertical portals, blogs and forums, to carry out three-dimensional marketing

An ordinary enterprise Web site, especially the content of some enterprises limited, original content is even less pitiful, let alone the site has a quantity of outside the chain. And there is also a point is that the general site of the corporate website age will not be too long. Such a site by the search engine to give the weight is not too high, but decided to rank the site is very important factor is the weight of the site. But can not be ignored is that some of the portal site's weight is surprisingly high, the nature of these portals blog, forum and other weights are very considerable. Perhaps read here you have found another way of internet marketing: Make full use of portal sites, forums and blogs.

Vertical portals, forums and blog marketing, in the successful marketing of products at the same time, there is an unexpected benefit, is to promote the weight of the site. To know these sites come over the link, can be very high quality. The author of the company used such a crooked recruit, in the recruitment site to open an account, while looking for someone to enhance the weight of the site, and the effect is very good. The advertising site of the portal is to spend money, but not blog, BBS, some of the yellow pages of the portal site do not, but can not be overused, otherwise it will be blocked.

Third, mail, SMS marketing is also a way of internet marketing

A lot of people hate and even despise ad mail, spam messages, that is a kind of harassment of marketing, but the fact that the effect of this way is very good. In fact, many network companies adopt the telephone marketing method, its fundamental and text messaging, e-mail marketing is highly consistent. Why do we classify SMS marketing and email marketing into internet marketing? Because only people who know the internet and use the Internet will often care about their emails, and they will be more concerned about their mobile information. Under the influence of environment, more and more people gradually become the Internet users and followers, then mail marketing or SMS marketing will also be more and more market. It is also certain that, in the existing marketing methods, the marketing cost of mail and SMS is the lowest, even can be free. But not all SMS and mail marketing will play a role, to know than the marketing itself more important is the marketing data, is the mailing list and SMS send objects.

Internet Marketing, PPC advertising is not the only, in the face of rising advertising investment, you can insist can also give up. But should not give up the Internet, based on the Internet innovation and marketing methods, should be constantly try. Like now using a lot of websites to optimize search engine rankings, email and SMS marketing are very good Internet derivative products and sales methods. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch. Forwarding do not delete the Source URL link, respect yourself please start with respect for others work.