Blog marketing and search engine skills how to do?

Some time ago, there is a business person in charge of the policy said: "Others do http://www.aliyun.com/zixun/aggregation/8427.html" > blog marketing has achieved amazing results, Brand started, and then a thick stack of orders, So he was tempted. Alibaba businessman Blog, the registration opened up spent 10 minutes. Then posted on his blog a few ads, such as "the company's long-term supply of XX brand cement paint, low price, quality assurance, Welcome to buy." Please call mobile 139XXXXXXXX. After a long time no one through the blog to contact him, can be said to be no effect, this is how it?

In fact, the reason is simple: because pure advertising is not animations, so others do not want to see. Just like a small ad, you should choose a place to stick around, and not put it on the place where no one is going? So is the blog. Many people think that when the blog is finished, they think the whole world will see it, but in fact they don't see it. Will you be able to attract readers to continue to your blog and see if your articles are good for them or are they helpful?

The role of corporate blog marketing seems to be well known. However, the reality is often counterproductive. Many companies have not received more orders through blog marketing, so they are confused and even skeptical. It's a normal thing. However, we must be clear that blog marketing as a marketing approach is objective, it does not change with the will of people. As for the use of the effect of good or bad, often with our ideas and operating skills have a direct relationship.

Blog marketing is only a network of marketing methods, is not what panacea, more can not blindly blow it to heaven. Unfortunately, some people always think that as long as the use of blog marketing must have orders. What's more, it is clearly misleading to attribute 100% of business orders to blog marketing. This is the idea that must be corrected.

In other words, we should be in an objective attitude, neither expand its role indefinitely, nor ignore its marketing power; After all, blog marketing is only a way of marketing, but also a strong dependence on the marketing approach. The so-called "dependence" means that it must rely on the comprehensive role of other factors to show its advantages, such as: Corporate Web site, forum community, interactive communication and other relationships. This is not only the blog marketing skills, but also the key to play the role of blog marketing. In this respect, talk about three points.

1, blog and website combination.

Enterprise Blog is often in the form of soft text to disseminate its information, but the focus is the exchange of ideas, with emotional components, and update fast, flexible. But the enterprise website pays attention to is the enterprise brief, the product situation and so on, is a more serious, the fixed feeling. This is the site and the inherent positioning of the blog, both independent operation seems to be the shortcomings of what, but a combination of mutual make up, nature shows the integrity of corporate marketing. In fact, the combination of blog and website, one can make a large number of customers through the flexibility of the blog, and to browse, comment on the serious site, on the other hand also increased in the search engine ranking advantage.

2, blog and forum community combination.

Forum community as a network of marketing methods, mainly in the form of alliances, online is "Hundred Schools of Contention", "do not play the unknown" in the increased network. Offline community activities Set the wisdom of the people, gather everyone's power, especially to make the virtual into reality. Blogs need connections, connections mean order probabilities, blogs need forum community activities, because it is an important channel for blogging to transform ideas into reality.

3, the blog must pay attention to its interactive characteristics.

Interactivity is the essence of the difference between the blog marketing and the traditional marketing, but also the key to find potential customers, is to connect customers or orders of important ways and links. Interaction mainly includes reading Bowen (especially the industry's blog), comment on Bowen, the communication, create a blog circle, participate in the Forum of the Alliance, QQ Communication, as well as offline business union activities, is a comprehensive concept.

Let's take a look at the purpose of blog marketing: "blog marketing is the use of blog this network application forms of network marketing tools." Companies, businesses, or individuals using blogs as a network interactive platform, publish and update the relevant profiles and information of the enterprise, company or individual, and pay close attention to and timely reply to the customer on the platform on the enterprise or individuals related questions and advice, and through a strong blog platform to help enterprises or companies 0 cost to get the search engine's more front position, Marketing means to achieve propaganda purposes. ”