Borrow Force "search marketing Funnel" sem effect to a higher level

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Search Engine Marketing effect Transformation Funnel, for semer is not unfamiliar, how to use a good funnel, analysis of the current account of the problem, and how to solve, is an important part of the account optimization stage. Specifically, what the search marketing funnel contains, how we use the funnel to analyze and solve the problem.

Search Marketing Effect Conversion funnel contains 5 quantities, respectively is the display volume, clicks, visits, consultation quantity, order quantity, 4 rate, respectively is the click-through rate, the access conversion ratio, the consultation conversion rate, the order conversion rate; and three stages are Baidu promotion stage, Enterprise website stage, offline sale stage; At the same time, the impact factors of these three stages are the account (promotion of geographical, budget, time, account structure), keywords (quality, quantity, matching, ranking) and creative aspects.

We know what the search marketing funnel is all about, so let's talk about the impact of each stage and how we can use the funnel to analyze the problems in our account and give us a reasonable solution.

① Baidu Promotion Stage

Baidu promotion stage by the display volume and clicks two factor influence, the display quantity is the Netizen through searches the key words then Baidu displays with us buys the related word the advertisement creativity, the display quantity by the keyword aspect and the account aspect influence; Clicks are the number of times our ideas have been clicked by netizens, and the amount of clicks on the account structure, keywords and creative aspects. If there is a problem with the amount of display or clicks in our account, then we can analyze the corresponding solution by what factors influence each quantity.

In the Baidu promotion stage through the search marketing funnel we only will funnel openings to do a lot and ensure that each level is reasonable, so that our business orders will be a lot. If there is a problem at which level we can make a reasonable plan to solve the problem according to the influence factors. (Tips: This article is Yaorui original, Baidu certified marketing consultant, push a SEM channel editor, Division from "Console Network Marketing" expert Kun, want to communicate more about Baidu bid promotion friend, please login Yaorui (pinyin) point card mother or Baidu Yaorui. Please retain this copyright information when reproduced. )

② Enterprise Website Stage

Enterprise website stage is mainly the opening speed of enterprise website, corporate website design is consistent with user browsing habits and corporate Web site content, contact the way placed in the display eye position, specifically said that the corporate web site design is consistent with user browsing habits, our corporate web site may be different, some in order to display corporate image, Some are for online transactions, then our site is a super salesman, lead potential customers to achieve our goals. Web opening speed This is a cliché is no longer specific explanation, site content This requires our site editors and customer service to communicate, mining to customers like content, and then cast. As for contact information or customer service, we should be placed in a prominent position on the site, so that potential customers to consult the product/service issues, which is not much to explain.

③ Offline Sales phase

Offline Sales stage refers to our website customer service staff sales capacity, each product/service staff of the language is also different. So not in the concrete explanation.

Enterprise Marketing not only by the Baidu promotion stage can do well, need each stage of cooperation, and constantly will funnel each stage amplification, so that the marketing effect of enterprises will be a higher level.

Author information: Yaorui, Baidu certified marketing consultant, push a SEM channel editor, Division from "Console Network Marketing" expert Kun, want to see more articles please login www.yaoruibin.com.