Brand Business cross border Road, can withstand loneliness is the key

Guide: Hundred Years brand, not easy! Now, the domestic brand to Cross-border, it is difficult ... First of all, look at two different: "Brand and foreign trade merchants different" and "brand merchants across the border and domestic business is different."
Even in the domestic market to do a good deal, brand traders want to turn to do foreign trade is not easy, the bitterness of which only tasted can really know.

Hundred years brand, is not easy! Now, the domestic brand to Cross-border, difficult ... First of all, look at two different: "Brand and foreign trade merchants different" and "brand merchants across the border and domestic business is different."

One, the brand merchant and foreign trade merchant's difference: one caters for a gathering

Do foreign trade people have a group phase, is mysterious, low-key, not retired, participate in the industry party, also will sell the category of secrecy. Whether true or not, one thing is certain, non-branded businesses are free to choose the category, cater to a trend, cater to a country's habits, and cater to a blank. So, they are ready to turn around, only to do a parabola of the ascent, but also the front, or even a long line. Because they have to hide, in case other foreign trade merchants stole.

This group of phases, I call it pandering. The advantage is flexible, active, good turn, stuffy sound to make a lot of money. Of course, also depends on the trend to cater to the big, demand is not big, your secret conservative long time and other factors. The downside of pandering is obvious, not long, unless you are a monopoly in a particular industry. Because everywhere is the enemy, are potential opponents.

With the above explanation, gathering nature is the brand merchant.

Brand business has its own brand, has its own product line, has its own style, has its own brand appeal, have to tell the desire, so desperately want to tell the story to others, at the same time gathered a group of pursuit of fragrance or smelly fans.

The group of brand makers is a big advocate and story-telling. Love, family, friendship, cynicism, ingenuity, feelings ... Lengths。 In short, is to speak, and hope to the heart, and then let customers remember what he sold, will not change, will only improve.

The benefits of aggregation are strong, and with feelings and temperatures, not as cold and easy to forget as pandering. Product stability is good, and will continue to improve, the service is also better, because the story can not be said in vain. The disadvantage is that the product is single, category fixed, the outbreak of time is long, difficult, because by the attraction, is passive. The attraction is that the greater the gravitational pull, the smaller the gravity.

Second, the brand Merchant's cross-border and domestic trade what is different

Here the so-called brand, must be in the domestic trade to do a good job. Because there is a good product, good story, with a lovely pursuit of the people, only to have the tone and the heather.

Brand continuity axes includes three aspects: first, good products and continuous quality improvement, the second is the mature brand marketing, three is a huge and sustained sales.

So what happens to branded businesses doing cross-border business? What will happen to the above three points?

1, good products and continuous quality improvement

This is the basis, but in a cross-border environment you are no longer a brand, because the world people do not know you, you and most ordinary foreign trade business. Your high quality, others do not see, can see only your price is high. So step back and say, your starting point is even lower than ordinary foreign trade merchants, has not stood on the runway is already the runner-up.

2. Mature Brand Marketing

You will think, even I think my brand is still weak, how to tell a story with a foreigner? But weak also want to speak, slowly speak, use the VK to speak, use the EDM to speak, the most important thing is to take the product to speak. Because only in this way will the people of the world be effective.

Because of cultural differences and language differences, your elaborate brand stories about the Chinese must be changed in the face of the world's people. Can be specific how to become groping, groping into each country's brand narrative way, improve into each country and region of products, and then through product sales to expand customer groups. However, this process takes time and a heart that can withstand loneliness.

3. Huge and sustained sales

After the brand has done cross-border business, you will find that there are so few marketing tools. It seems only useful unchanged beginner, a little expansion of sales: With more abnormal than the domestic service to maintain customers; with a good heart to imagine and contact the customer; see the international news on TV to feel the customer ...

How do you do it? Customers want to eat Chinese chocolate, then buy, use their own group to buy golden Monkeys put in the package, and pray for the long journey of chocolate will not be, not bad. Customers like the renminbi, then send, take a few new small coins into the package, only hope that the customs will not investigate. Customers are not satisfied with the goods, then a full refund, and firmly believe that they can feel our sincerity, and in the future slowly fall in love with us. The customer is in the war zone, that will talk a few more words, make a hard fold, let them feel warm from China.

Brand of Cross-border Road is so difficult, can withstand loneliness is the key.