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Enterprises to carry out E-commerce marketing is like a wife, you are not considerate of him, and more for her feelings to consider a little is not a wife to favor. Even if the wife, let the wife adults feel, before and after the marriage you to her attitude is a gap, sooner or later will cheat. Business E-commerce Marketing is the same, to let customers from see you, know you, understand you to the end of the deal, are the same as the process of wife. Publicity is like the limelight, causing attention to the opposite sex, to the corporate website, to let her know what kind of person you are, then let her understand your strengths and careful, sweet words then become your prospective wife. Although the implementation of our country is monogamous, but the truth of business marketing is still the same, you need to stand on the husband's point of view to please, love her. Don't say much nonsense, or talk about some of my feelings.
The future of Business e-commerce marketing, only let customers feel good user experience, such an enterprise E-commerce site construction is effective. If an enterprise's E-commerce site can not provide customers with a comfortable internet environment. Then I would choose to give it up and turn to other competitors. When the product homogenization, who can provide high value-added products or excellent service attitude, shopping environment, who has the future.
First, to determine the target audience, standing in the customer's perspective to do e-commerce.
Do the site is to let people see, like you want to find a wife, do not know where the wife, even if you are very good is useless. Therefore, before doing a website, first of all want to good target audience. How to let the visitors think their corporate website is good, so that customers agree. This is one of the key factors in the success of E-commerce website.
Second, the Internet, the wine is not afraid of the alley deep is wrong, the promotion of publicity is necessary.
e-commerce website promotion, especially based on the website of the Internet promotion, to arouse the attention of business owners highly. If you do not even promote the promotion of work, customers will only be more and more distant from you. Just as I spend 2 of hours thinking about how to make http://www.tuiec.cn appear on the internet, it is tantamount to being in the opposite sex and causing attention to the opposite sex. Not to do, not to adhere to will not cause the opposite sex attention.
Third, let the customer in the website can easily find the required product service information.
After the website construction, the customer also comes, must consider the electronic Commerce website to provide the enterprise information is the customer needs. is to let customers find their own good, or let customers enter the site can find the information they need. E-commerce Web site is to do, in order to carry content at the same time the network marketing. Just as you attract the attention of the opposite sex, she can not find the feeling, it will prove that you have failed.
Four, the customer needs to find a way to meet her.
In the process of pursuing her, male friends always show their caring and attentive. Both materially and spiritually, it always meets her needs in a timely manner. and the corporate web site is also the case, when you caught the attention of customers, customers came to your site, you can consider whether the customer needs? Determine the success of the network marketing 12 of customer needs, the following you can do several:
1. Open, equal contact
2. Instant message (fresh, hot)
3. Professional information (authoritative, scientific)
4. Easy access
5. Portability of information
6. Transparency of the interactive process
7. Transparency of logistics services
8. Price transparency
9. Fair, global, comparable prices (not only for prices but also for a wide range of comparable information)
10. Pricing Capacity (Customer participation in the pricing process, the business of their own pricing days are gone forever)
11. Free Choice of distribution channels
12. Ability to control information
The service must have the inertia, the Post-sale telephone maintains the customer
It's not that you pursue her, you get married and you can have it all your life. If you are not always good to her, sooner or later will be wearing a green hat, be dug in the corner. In today's society, the cost of maintaining an old customer is much lower than the cost of developing a new customer. Therefore, enterprises should be good service to persevere, so that the service has inertia. Once the sale is complete, an occasional call can solve many problems. Instead of money a dozen, tea is cool, the customer mood a bad refers to the enterprise to bring some trouble. Just like the couple is uncomfortable, the wife at home a cry, two noisy, three hanging, you can bear?
As long as the enterprise from the beginning of the site construction, you can take into account the customer, standing in the customer's perspective for the customer to think, and is the exchange of thinking, customers will not abandon you. In short, it is convenient for others.
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