Business microblogging marketing hasn't started yet? You're out.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet, a variety of applications on the Internet have emerged, the recent application of the non-micro-bo mo. The size of China's internet users is 485 million, and microblogging users have exceeded 280 million, accounted for more than half, and the number has been growing, which can be seen in the user's love and recognition of Weibo. Weibo was originally launched by Sina, followed by many enterprises have followed, and appeared Tencent Weibo, NetEase micro-blog, Tianya Weibo, Sohu Weibo and so on. Currently, Sina and Tencent occupy the majority of the market, although Tencent started late, but by virtue of the vast number of QQ users, to become Sina can not afford to ignore competitors.

For enterprises, Sina and Tencent competition is not necessarily a good thing, there is competition to develop, only more suitable for users, including enterprises to use the platform to appear. Whether it is Sina Weibo or Tencent Weibo, since Weibo users have such a large scale, companies want to better expand their visibility and win more customers, micro-blogging will be the resources to be used. Weibo features: three-dimensional information dissemination, with the help of multimedia technology, high speed, convenience, universality. With these characteristics, it also provides the conditions for the spread of microblogs.

Microblogging platform is like a big society, and each enterprise Weibo is like a stage, fans are like watching the performance of the audience, if the performance hall gathered thousands or more people, then the Enterprise "show" will be seen by these people, the "performance of the show" can be the product information, can be corporate culture, can also be corporate news. If a part of this audience becomes a customer, the business will get a very substantial profit. Compared with the traditional enterprise and product promotion, the network propaganda will not spend so much human, material and financial resources, and for micro-blog marketing, will spend less, so low input high output way, which enterprises do not like?

The internet era has been beginning for a long time, for enterprises, internet marketing is no longer a new topic, but Weibo marketing has just started. Sina and Tencent have also seen the microblogging will inevitably become an important way of enterprise marketing, but also in order to provide a better marketing platform for enterprises to work hard. Sina June launched the beta version of micro-Bo Enterprise version, and launched a micro-game, micro-currency, micro-and micro-mall. Jingdong Mall, Taobao Mall, where customers prudential products and other enterprises have opened Sina Weibo. Tencent Weibo Enterprise version of "Micro-space" also officially launched in August, there have been Nike, GM, Coca-Cola and other brands to open micro-space. All these show that some enterprises gradually saw the development trend of micro-blog.

Although the social marketing of Weibo is not yet mature, the major microblogging operators in 2011 have begun to lay the commercial route for Microblogs. Enterprises have to see the development trend of microblogging marketing, as well as micro-blog marketing to the benefits of enterprises. Benefits: 1. Establish a discourse position belonging to the enterprise; 2. To create a channel for enterprises to communicate with customers, Micro Bo can immediately see the effect; 3. Advocating the proposition of the enterprise; 4. Promotion of enterprise products and services; 5. Transfer the culture and concept of the enterprise; 6. Direct sales of products, to obtain profits. Although there are so many benefits, if the enterprise does not seize the opportunity, as soon as possible to start Micro bo marketing preparation, until each enterprise started to do, it will lose a lot of advantages, once behind, it is possible to be eliminated.

Eric predicts that 2012 will officially usher in China's commercialization, the system of a year, when the competition will be very fierce, 2012 has begun, your business microblogging marketing began? Don't go out.

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