Business-to-business break the traditional model to provide the whole network marketing service for Enterprises

Business-to-business as the mainstream e-business model, because it can solve the enterprise's supply and demand information flow, to meet the initial network marketing needs, has been welcomed by enterprises. However, with the intensification of the network marketing competition, the Netizen promoted the brand demand of the product, the rapid expansion of the network distribution retail market share, the service and the information homogeneity of the tens of thousands of business-to-business websites, which made the traditional business-to-business provide the pure information flow service and could not realize the marketing target of the enterprise.

Moreover, due to the continuous transparency of the network information, the marketing difference between the fee members and free members of the Business-to-business website is no longer obvious. Even Alibaba's integrity through membership, HC network, such as the sale of members of well-known websites such as the fees of corporate members, are also plunged into a crazy price war.

Business-to-business Business direction is seriously restricted by the inherent thinking, the market share is still large, but the website profit model and the marketing effect of enterprise members appears to be a weak successor. This is also the 2010 and 2011, there is no business-to-business Web site can be a major reason for VCs.

China Trade Network (http://www.shangor.com/) is a new online business-to-business Web site in 2011, the CEO of Guo engaged in E-commerce and business-to-business operations management, has more than 10 years of experience. After full analysis of the business-to-business market situation, and with the country, Liu Dongming, Mao and other E-commerce marketing master repeatedly communication, in-depth analysis of the enterprise's network marketing needs, objectives and concerns.

Breaking the traditional business of business-to-business shackles, breaking the Business-to-business membership fee system for the enterprise members to provide lifelong free information services. And in the solution of the flow of information on the basis of in-depth to provide members with a complete 4B Network marketing Services: 1, brand creation, solution planning and technical needs → 2, brand promotion, to solve the publicity and media demand → 3, brand distribution, to solve product sales and channel building needs → 4, brand management, to solve marketing talent and strategic consultancy needs.

Not only solves the enterprise's market demand, but also solves the enterprise's marketing short edition, realizes the Enterprise Ultimate Market sale goal. Once the model was introduced, it was greatly concerned by the media, VC company, industry personage and Enterprise.

The first step: brand creation

The process of network marketing is simple, but its procedure is extremely complex. Because of the homogeneity of our products too much, hot industries and enterprises over the Internet, in the virtual platform makes a variety of technology, service, quality and other advantages difficult to expand. Therefore, enterprises to do not fall into the crazy and helpless prices, you must take the road of brand marketing. and the brand planning and construction, is precisely the weakest of most traditional enterprises.

China trade network by a number of E-commerce marketing master composed of the premier Advisory group to help enterprises fully analyze the Internet market environment, crowd demand, price range, competition, master similar products, the main sales channels, sales elements. Develop brand positioning in line with corporate market objectives, product advantages, crowd characteristics, development strategies, industry requirements, and planning a series of brand culture, brand appeal, brand story and brand strategy. The Construction Enterprise website, the product website, the investment website, and carries on the SEO optimization service, the assurance Enterprise related product keyword appears in the search engine's first several pages. In this, so that enterprises in the future of the network Marketing war, edge sales to enhance the brand influence, to avoid the waste of marketing costs, but also for the development and growth of enterprises to provide brand opportunities!

Step Two: Brand promotion

Due to the lack of professional market talent, the face of complex and diverse marketing means enterprises are always afraid to try easily. Brand promotion has been regarded as a "market chicken" link, promote the fear of inaccurate and waste of money, not to promote the fear of losing business opportunities. In the network marketing process, not to promote the site as a device, not to promote the brand will never have brand value.

China trade Network to draw professional marketing team, including planning, copywriting, media, art, PR and other marketing personnel. For the brand characteristics of enterprises, industry characteristics, Market dynamics, Planning series of event marketing, brand software, public relations activities, through news sites, forums, microblogging, SNS, EDM and other comprehensive means of transmission. So that the company's brand in the shortest possible time, enhance the industry authority and brand influence.

Step Three: Brand distribution

Enterprises engaged in the ultimate goal of network marketing is: the use of network marketing without regional, no time of rapid communication advantages, with the lowest cost in the shortest possible time to achieve product sales, and the formation of long-term stability of the huge sales. But the E-commerce market environment continues to mature, Internet users continue to rational consumption, the company's new low-cost Taobao C shop, corporate enterprise, such as consumer platform, it is difficult to achieve idealized sales results.

The opening of the day cat, settled in the well-known customers, and group purchase site cooperation, not only need a huge network of contacts, but also need to professional on behalf of the Operation team. Otherwise, the initial investment will soon be obliterated by the market. China trade Network to online and offline combination of distribution mode, for the enterprise to provide online consumer-to-consumer and Cat on behalf of the operation, group purchase Distribution Agent, the Company entered into cooperation, online will be in the nationwide wholesale market, to help enterprises solve brand sales.

Fourth Step: Brand Management

To enable enterprises to continue to grow, long-term development, and finally successfully listed. Only by a product selling is far from enough, but also need to have a mature professional team, scientific strategic layout, systematic marketing ideas, complete brand planning, but also the courage to face the existing deficiencies and enterprise problems, in order to constantly challenge themselves to achieve higher market goals.

Enterprises engaged in network marketing problems arise from the strategy and details, China trade network of experts will be targeted at the actual marketing status of enterprises, in-depth understanding of business processes, market problems, potential risks, marketing errors. Help Enterprises to develop a professional brand management process, the completion of long-term brand development planning. The future of the enterprise marketing process, can be less detours, to avoid market risk.

The traditional information flow business-to-business Web site, has been unable to meet enterprise network marketing needs. Only a real solution to the enterprise marketing needs of the site, to have the market viability. The 4B model of China Trade network, just listed on the market and the company's warm welcome, I believe that China's e-commerce pattern will become more healthy and clear. Welcome to join: Q Group: 121321551; traditional Enterprise Marketing Group: 229412436; product distribution group: 229415151.

Any reprint of the article, must be labeled "soft and original source from the country fanatical marketing agency: http://www.suozhiguo.com", otherwise I will reserve the right to pursue legal responsibility.