Buylife: Star "digital death" to do the public good

Fans of stars like Lady Gaga, Justin Timberlake and others have been having trouble recently. They are surprised to find that their idols have disappeared from the web since December 1, Twitter, http://www.aliyun.com/zixun/aggregation/1560.html > Facebook and other social networking sites are missing their trail, and some have even seen pictures of them lying quietly in a coffin covered with flowers. Did something happen to them? is a wild guess, people found only a false alarm, the original idol to participate in a "life (redemption)" online AIDS charity activities, selected the "Digital death."

Special star Call order.

To help children living with AIDS in Africa and India to delay their illness and improve their lives, the singer Alicia Keys led Lady Gaga, Justin Timberlake and many other celebrities to launch the "Buy Life" online public event. From the December 1, 2010 World AIDS Day, celebrities are keep on social networking sites until their fans activate their network IDs by donating 1 million dollars to the AIDS charity "Let the Children Live" (Alive). They are not as exposed to real death threats as those suffering from HIV, but the hope is a symbolic "digital death" through the ban, encouraging fans to donate, on the one hand, to save those who are mired in AIDS, and to "revive" the iconic stars who are in virtual death as soon as possible.

Socialite Kardashian, tennis star, Usher, Oscar for Best supporting actress Hudson, "Lord of the Rings," Elijah Wood and other more than 10 celebrities also for the fund-raising "sacrifice", completed the collective "digital death." "I contacted everyone by telephone and explained to them the intent of the operation, and everyone apart to join." "Let the Children live" the founder of the foundation Alicia Keys quickly received a response. Williams was the first to announce on Twitter that he was going to the public service, and they filmed a public service advertisement: "The Last update and testament."

Not seeing idols update their movements on Twitter, they can't communicate with idols on social networking sites, making many fans feel unbearable. Fans are beginning to try to "save" their idols so they can "revive" at an early date. Each fan can donate at least 10 dollars, as long as the photo scan the right you want to save the star of the Life bar code, will automatically go to the star of the page, and then fill out the credit card information to donate. In addition, you can donate directly, or spend 35 of dollars to buy their T-shirts. After receiving the T-shirt, download the app program from the website, align the clothes to the barcode, and then spend 10 dollars to send the corresponding code to the designated number to support their idol. Only December 1 the day to raise 100,000 U.S. dollars, spent 10 days to complete the activities of the target, successfully raised 1.1 million U.S. dollars.

Public good marketing is not just raising money

Who says that commonweal activities don't need marketing ideas? With the increasing awareness of charity, various kinds of public welfare activities, from the Hope project to a major disaster benefit, from one to one aid to AIDS day care action, there are too many, but most forms of old-fashioned, uninteresting, more and more not the interest of young people. The use of star's social influence and brand halo effect, enhance the activity exposure rate, attract global attention, guide everyone to follow, has become a popular marketing practices. "Buy Life" tells us: good public welfare activities, not only to appeal to people's love, let everyone to help those who need to lend a helping hand, more importantly, through the unique marketing ideas, so that people can understand the social significance of the deeper, let this concern and love spread to a wider range of people, To achieve a higher level of marketing outside the fund-raising effect. Roughly speaking, the following three features:

First, creative event marketing. The purpose of setting up World AIDS Day is to appeal to the whole society for the attention of AIDS patients. However, now the social information is extraordinary, people are surrounded by a variety of information every day, even if the same as AIDS public activities, but also the same as each other, another way to become a prominent encirclement, attract the eyes of the only outlet. "Buy life" public activities creative, so that a lot of stars lying in the coffin filming propaganda film really stunt, like a performance art show, amazing, quickly attract everyone's attention. Surprised, people could not help but wonder what had happened. Even if you know it is a virtual death, it is also a new and interesting topic. Those who always pay attention to idol dynamic fans are restless, enthusiastically donate money, and always pay attention to the progress of events, look forward to early raise enough money, idols are also good at an early return to social platforms. Because of the creative, this story about "death" and "Redemption" is also a good theme of the media competing attention, and eventually evolved into a popular marketing event.

Second, the social marketing that causes thinking. In addition to raising enough charitable funds, public welfare activities arouse people's love for some disadvantaged groups, and cause the whole society to pay attention to a certain social problem and realize the effect of social marketing. Even with love, people tend to focus on people and things that are closely related to themselves. But when your beloved idols are faced with "death", even a false digital death can bring you great touch and find the original problem so serious that you have to face the fear of death. As a public welfare activity, "buy life" resolutely choose "death and Resurrection" this theme, so that more people on the situation of AIDS children have a deep understanding and feelings on this global phenomenon has more attention and thinking. "Buy life" to tell you that you redeem the stars are not only fresh and interesting social life, but also aids children living in youth. As the activity promoter Alicia Keys says: "Why do fans care so much about idols ' bizarre deaths ', and ignore people who are suffering?" We try to arouse people's thinking in this way. ”

The impact of widespread social media transmission. In the public service, processes and outcomes are often equally important. How to extend the influence of AIDS charitable activities to the widest range of people, is the "buy life" the primary consideration, not only whether the issue of the ability to raise enough money, will also decide whether to arouse the whole society on the issue of AIDS children concern. No matter how ingenious the idea, how to touch the heart, but if it can not spread to more people, so that more and more peoples compete for attention and even hands-on participation, all will be in vain, the effect of natural is not passable. Instead of blogging or traditional media, the choice for celebrities to be banned from social networking sites such as Twitter and Facebook is to include large groups of fans who have long flocked to these social networks, or even to a wide range of people who are not fans, creating the magic effect of viral transmission. Notice that Lady Gaga has nearly 24 million Facebook fans, and Justin has 5.65 million fans.

"Today's whispers" Thank Mr. Wang!

Black and blue ink, the handwriting is always so neat. A line of writing down, the wisp of clarity, there is no alteration. Even the brim would not seem crowded. If it is preserved, it is almost a piece of handicraft. I blame myself for being careless.

When I was a freshman, Mr. Wang transferred from calibration to teach us class English. I was always so involved in class, from the bell to the class bell. Especially good at teaching grammar, again difficult to understand the grammar theory can give you clearly. A strong accent, the beginning of the hearing is not very understand, listen to more unexpectedly some addictive, a special flavor. However, my biggest gain is not from the classroom.

Mr. Wang's son also in our class, just sit at my deskmate. Once met a difficult problem, check the reference books on hand, or China, then thought to ask the teacher. But did not have the courage to ask face-to-face, dare not go to his home, even in class also dare not. Can not, had to write a note to the table to bring back to his father, the same table readily answer. Don't want to, the next morning I received a reply. The note that was brought back was filled with notes. The correct answer is which, what is the use, based on what, even given a few examples are carefully attached to the translation, so you can see a clear. As if he had found a way to deliver it once every few days. Eager to learn, but also do not give teachers a lot of burden.

Unconsciously, formed a "textual addiction." Like Sherlock Holmes, whenever met a topic, always to chase, try to find out its ins and outs, from point to face, Qualcomm, as if the teacher so clear in the chest. Every weekend, go to the bookstore to find reference books. Bought a book, even a bad book, as long as there is a little has not seen the formulation, but also to buy carefully read. A year down, accumulated hundreds of cards. Sophomore year summer, endure the heat, sitting in the study, and finally from the collation into three notes, save so far.

The so-called precept and deed, perhaps even so. What we learn from teachers is not only knowledge, but also learning methods and interest in learning. blindly teaching, or unilateral learning, the effect is probably not so satisfied. Thank you, Miss Wang!