Campaign to do the terminal for the Queen how to let the terminal sales volume

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Campaign to do the terminal for the Queen how to let the terminal sales volume?

After a series of campaign marketing, so that the end of the Queen, if the effective use of these have been prepared to the specific implementation of the way to promote the end of the volume of sales of the problem I think are medical video investment friends concerned about the problem.

The following is a description of the work tips and management patterns for retail outlets.

1, focus on the inspection of the following five indicators, the five indicators can not be achieved, there is no sales

• The rate of delivery index. General shop rate should reach more than 70%.

• Display requirements: For example, the terminal retail shop counter product standard Display 4 for the target terminal.

• Sales Point Promotion rate: The company stipulated a number of terminal publicity pop combination to reach the standard retail stores.

• Terminal Customer relationship indicators: can quantify the relationship between customers, the author in a series of quantitative indicators, the practice is very useful.

Target Terminal Sales compliance rate: According to the different products and sales period of the specified a, B, C-level terminals of the monthly sales level. To evaluate the sales of retail outlets in the OTC Representative area. Quantitative assessment is a lot of enterprises in the soft Le, enterprises are often equipped with a lot of terminal personnel, but whether they work in the state, the work is effective, if there is no final sales (or pure sales) assessment, the end may be a mere formality.

2, to ensure that the workload, to ensure that your personnel are not sleeping or lazy.

(1) Workload: Each person is responsible for 80-100 retail stores.

(2) Visit at least 15 retail outlets per day.

(3), visit at least 4 days per week.

(4), depending on the sales performance of different retail visits frequency.

Keep in mind that you have to monitor regularly or irregularly.

Visit, find the right person to do the right thing

• If your current main task is to shop and want to do more pop publicity and SEO strategy, occupy the favorable terrain, that Shing and store manager is certainly your main contact person.

• If you want to display the product better, the Shing and the shop assistant are the people you must focus on communicating with.

• Store managers are key decision-makers if you want to negotiate with retail outlets for light boxes, windows or other locations.

• If you want to increase the sales of retail outlets and understand the sales of competitive brands, the Assistant is the most helpful person, Shing and licensed pharmacists can help you.

• If you want to collect the payment, the manager and the accountant are the people you are looking for.

• If the product has a complaint or quality problem, store manager and QC department you must visit

• If you want to do more promotional activities, the cabinet leader may be the most important, but must say hello to the store manager.

• If you want to streamline the purchase channel, purchase, Shing and store manager will discuss with you

• If you want to know the product inventory, the library has the most say.

3, do a good job of relationship marketing, training hardcore staff standards

You have to learn to move your brain. Remember that products are sold by shop assistants, not yourself. Therefore, relationship marketing can make sales volume. The key to relationship marketing is to develop a "hardcore" shop assistant.

What is a "hardcore" shop?　A, the most of our products. B, familiar with and will recommend our products. C, what changes in the shop and our product sales, inventory, and so on in a timely manner to inform us.

4. How to train hardcore shop assistants

A, regular visits, visits, condolences

B, to meet the needs of the salesperson, so that it becomes a hardcore clerk

C, let the clerk remember you first

D, cultivate a sense of integrity, so that the clerk think you are trustworthy

• Regular scheduled visits.

Promises must be done on time.

• Shorten the cash interval for gold-belt sales.

• Get the salesperson's trust by helping the clerk with some small life.

E, humanistic care-the key to training hardcore shop assistants

5. The church clerk sells your stuff.

Factory salesman will take the initiative to collect a variety of products and prices and other objections to the handling skills, and then in a variety of ways to teach shop assistants such selling skills.

6, insist on the innovation and development of terminal work

The terminal area extends to where consumers can feel. Terminal pop innovation, terminal promotional PR activities innovation, that is, others long engage in activities as little as possible, others do not engage in activities we engage.

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