Can network marketing help SMEs break through?

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The global financial turmoil roared, the economic environment crisis, this situation in the field of network marketing into a different phase, business-to-business, and so on regardless of size, all jump will come out announced: E-commerce can save small and medium-sized enterprises; SEO Service Provider Urgent speech: Facing the crisis, search engine optimization is the key; Search engine providers may still be busy, as they are struggling to discuss the "bidding rankings" issue.

It seems that the small and medium-sized enterprises in the face of cold frozen, it really became the network marketing of the Road Heroes "Tang." Can network marketing help SMEs break through? With the growth of the effective audience base, including FMCG, hotels, travel agencies, consulting services, beer, wine, real estate, automobile and other industries, the potential customer groups include a large number of mature Internet users. Long-time observation and practice of the Dragon Net as long as the industry, delivery access, marketing topics, network Marketing service provider matching properly, in general, network marketing for small and medium enterprises to spread visibility, shaping and deepen the target audience and customer group impression, promote sales will play with the traditional marketing means of a considerable role, or even more , specifically, the breakout of small and medium enterprises is reflected in the following aspects:

1, the overall display of enterprises and product exhibition

Enterprises in the launch of Network Marketing, in general, the most basic step is to establish their own web site, or Enterprise Portal, this Enterprise Portal should generally have the function of E-commerce, providing enterprise information publishing, product display, user messages, community exchanges, access statistics and other services. Visitors, including potential customer groups, can learn about the current state of the enterprise, the course of development, the type and price of the product, the quality of the products and the successful case of the customer through the enterprise website or the Enterprise Portal, thereby enhancing the possibility and probability of purchase.

2. User survey and data mining

User data collection and mining in network Marketing has important commercial value. The accurate grasp of market and business is an electronic reconnaissance of market situation and competitor in modern commercial warfare. Through online surveys or electronic questionnaires, and other tools, not only can save the line down to study the amount of manpower, material and implementation time, and online market research can generate analysis reports, trend analysis charts. Its efficiency is high, the cost is low, the rhythm is fast, the scope is big, is the traditional survey way inferior. This is for the vast number of businesses, providing a market rapid response capability for the enterprise's scientific decision-making has laid a solid foundation. But winning the way according to multiple case practice, think: To successfully implement online user data collection, need a variety of induction measures, such as licensing e-mail marketing, award-winning survey, price concessions survey, and the need for such surveys to use a variety of forms such as reporting, posting, mail, clear notices to promote, may aggregate a certain number of users surveyed To obtain firsthand data.

3, sales channels and market coverage to open up

Internet breakthrough the characteristics of space and time constraints also let the network marketing has a broader market coverage and channel penetration, new product map and Mao, audio-visual equipped with all-round display, online roadshow affinity, multi-angle of the persuasive persuasion, information diffusion multi-channel and effective lasting influence, Will vigorously promote the SME channel investment process, expand market coverage, to achieve and complete the market development mission. Supplemented by the spread of publicity, user data, customer relations and proper management, network marketing to promote the impact of sales will be reflected more fully.

4, the spread of brand awareness

Future marketing is the brand of war. Owning a market is more important than owning a factory. How to develop the market from scratch and occupy a higher market share, the spread and deepening of visibility is undoubtedly a sword. Traditional marketing system, the popularity is often through outdoor advertising, television advertising and other means to achieve, with the advent of Internet and network marketing and application, brand awareness to find another killer level of transmission. Some of the network marketing cases surfaced to some extent has proved that, as long as the operation properly, the Internet to brand shaping, communication, core competitiveness, with other media irreplaceable effect and role.

5. Customer relationship Management with the core of interaction and automation

In network marketing, through customer relationship management, customer resources, sales, marketing, customer service, decision-making integration as a whole, will be lax management, the sales, marketing, pre-sales and after-sales service and business together, not only standardize sales behavior, understand the needs of new and old customers, enhance the overall value of customer resources, and can track orders , help the enterprise to monitor the order execution process in an orderly way, and help the enterprise to adjust the marketing strategy by avoiding the sales alarming. Collect, organize, analyze customer feedback information, support enterprise management decision-making behavior, help to enhance the core competitiveness of enterprises.

6, to help implement the cost control

Save advertising expenditure, control marketing costs, support the development and implementation of traditional marketing tools, or parallel with traditional marketing methods, line online under the coordinated promotion, more comprehensive formulation and implementation of marketing plans, improve marketing results.

7, the establishment of enterprise network brand, different from or not behind the competitors

At present, the competition in various industries and fields is more and more fierce, the survival space between small and medium-sized enterprises is playing every moment, while facing the duplication or entry threat of large enterprises. Grasp more effective, new market occupation tools, for small and medium-sized enterprises to break through to add a "wing."

8, effectively improve the efficiency of business personnel, and then improve sales performance

Excluding advertising bombing and attracted to the active consultation of customers, most of the previous business staff in the market expansion and customer negotiations, the general use of telephone calls, fax, mailing materials, such as the way to worship. And the introduction of network marketing, mass mailing, mass message, community postings, media reports, blog writing, electronic magazine advertising and other means of customer development will play a significant role in promoting. If the combination of application, integrated in a brand, event, topic, the effect will be further amplified.

9, shorten the distance with the customer

Network marketing is based on the Internet, very conducive to close the distance between customers, so that users of the Internet to easily find their own, and through a complete independent portal to enable users to clearly understand the enterprise can provide product type, quality, technical parameters, price and reputation, corporate history, profile, customer cases.