Can you use RTB to promote your brand?

Recently, the use of real-time bidding RTB (real time Bidding) advertising has not been new, after all, the effect of marketing is there, in more and more attention to the marketing effect of advertisers taste RTB sweetness, began to have a brand to care about such a problem Is can use RTB to do brand promotion?

I think the answer to this question is actually very simple, yes, but not omnipotent. As you know, the intelligent media purchase is through the RTB, so that advertising in the right time and place to the people, and then the conversion rate of advertising rose up. So, in the same way, because RTB can accurately classify audiences and their feature preferences, it allows advertisers to "one-to-one" branding for their users. For each user's preference to promote the brand, is in the appropriate time, with RTB to choose the right site to creatively display their brand, emphasizing the specific brand connotation, will be more easily win the user's recognition and trust. For example, the same car, the focus on the young http://www.aliyun.com/zixun/aggregation/7628.html technology "" > male consumers, should emphasize the brand's technological innovation attributes, and the recent attention to maternal and infant products of young female consumers, You can emphasize the security of the brand. Whether consumers buy at this time, this targeted brand information will be easier to persuade consumers to increase their recognition of the brand.

RTB's feature is that it can help advertisers find the most subdivision of some of the crowd, real-time to give them to push brand advertising. But the effect of RTB can not be exaggerated, as I mentioned in the column before, many influential site owners are not willing to open the advertising position to advertisers to RTB real-time bidding, and these gold advertising is very helpful to brand promotion.

Many advertisers will think that the brand set up standards can not use the click-through or exposure rate of these data to respond, the key or not can let consumers from the heart and recognize your brand, your brand into his brand. Whether it is RTB or traditional media exposure, it is impossible to measure the success of the promotion of the brand.

If you want to promote your brand to impress your target consumers, perhaps the smart person's approach is to be multi-pronged. Here are three points to make your brand promotion more efficient: 1. Attention to content, brand dissemination and promotion of the content must be able to let people be moved, or take a humorous route, or play emotional cards, and to resonate to the characteristics of the brand or concept. 2. Understand the user, your target users to subdivide, who they are, what age, what occupation, what their preferences and characteristics, accurate positioning to them, and then in the content of communication to cater to their characteristics and needs. 3. Good use of media, familiar with different media, such as search, video, display ads, SNS, e-mail and other media in the spread of the advantages and disadvantages, respectively to which people the best impact, and then make the corresponding brand communication plan, synergy to play the effectiveness of the media.

Building a good brand always requires understanding your users, and then building a close emotional relationship with them. Whether it is RTB or traditional display advertising, is actually only means, but who can deny the "工欲善其事, prerequisite" Such a truth?