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When you can clearly answer these five questions, you can easily create effective Web pages, sales letters, and other marketing content and information. Because these five questions reveal how you can capture the attention of potential customers and drive them to take the action you want.
Content Directory of Network marketing scheme:
Who is my target lead?
What is the specific action I want the potential customers to take?
What is my competitive advantage?
How to prove my deal claim?
How to create scarcity?
#1: Who is my target lead?
Describe clearly and carefully the characteristics of your most desirable potential customers. Once you've familiarized yourself with the characteristics of a potential customer, you can easily create the points of interest and desires and needs that can strike deep into their hearts. In this way you can get more responses from potential customers, and they will feel that everything you are describing is being prepared for him.
#2: What is the specific action I want the potential customers to take?
Before you write a sales letter, create a Web page, or any other marketing information, start thinking about what specific actions you want to take to lead. Do you want them to buy your product or service? Do you still want to go straight to your brother's sales promotion campaign? Or do you just want to build a list of potential customers ' databases?
You can do a very effective promotional campaign in the short term, if you know what specific actions you need to take to potential customers.
#3: What is my competitive advantage?
The reason to be clear about your competitive advantage is to tell a potential customer why they want to trade with you instead of buying a similar product or service from another company. For a simple example, your product is faster, easier to use, more durable, or you have a longer warranty period and so on. If you really can't find such a reason, then create a reason.
According to extensive research results, your competitive advantage plays a role of 15% or greater in the transaction process. So at least make sure you have a competitive edge and you can't lose that advantage. You can always keep an eye on your competitors and competitive posture, and make the necessary changes to stay competitive.
#4: How do I prove my deal claim?
Don't expect potential customers to fully believe everything you say. Whatever you claim, you need to provide evidence to make their actions without any doubt.
For example, you can collect and use customer testimonials from satisfied customers. You can also provide data on the results of the study as a support, and you can also ask an expert to comment or demonstrate your product or service.
#5: How to create scarcity?
Most potential customers will not immediately respond to your deal claim when they arrive at your product ad or sales letter. Instead, they can always find a whole bunch of reasons not to respond, and more often than not, forget about you and forget about your site and products.
So, you need a compelling and compelling reason for these potential customers to take immediate action to become your customer. It can be a special discount on a special day, or some very valuable super giveaway, or a special benefit that can be enjoyed at a certain time.
Summary of Network Marketing scheme
So how do you answer these network marketing questions in the network marketing solution? Sun Tzu said, win, in fact, these five network marketing problems can be integrated into a sentence: Who is the potential customer? What do you want him to do? OK?
When your network marketing plan is well planned, how to use it? In advertising copy and sales letter, in the website design and construction, in your product promotion activities, should be clear to the potential customer answer these network marketing questions.
If you are really unable to accurately grasp such a network marketing solution and Network marketing questions how to answer, OK, you can study marketing rebel will be in the PI marketing website written sales letter and advertising copy, where I recommend you first look at "a grain of wheat robbery" and "a magic letter of sale." Through specific cases, you will have a deep understanding of these network marketing solutions.
You can say that you answered these Internet marketing questions, your online marketing program is half done, and the other half is how to build an irresistible deal proposition, which comes from the third chapter of the WIN Network marketing operating system DNA version of the winning tips, which you can also download for free.
Special reminder: This article by the Marketing rebellion will Pujiang original, Pi marketing website and A5 Starting, reproduced please indicate the original source http://www.incpi.com/im/imarketing18.html. More Network marketing programs, network marketing courses and network marketing training content, please pay attention to PI Marketing website, thank you.