Car dealer once a dream, car marketing internet business model

Car dealer Once a dream, now has become possible! Http://www.aliyun.com/zixun/aggregation/9899.html of automobile Marketing "> Internet business model

In each of the auto show, we can see a lot of very new cars, there is a special feature, that is, more men. A friend told me that a man sees a car as important as his wife. A good car is like a man's face, I often joke with friends that we can often see a lot of 1 million or 2 million of the House on the road to move. So, at the auto show there is a special feature is the beauty of a lot of women, these girls have blotted out a lot of men's cameras and the number of shiny effects produced. Car dealers understand this car beauty strategy, and at any cost to hire a lot of beautiful beauty endorsement of their car.

At present, a lot of cars are sold through trade fairs and car business Hall. In general, we analyze the customer's car-buying considerations, the following:

1. For a small part of the person, the car is a symbol of status. Therefore, according to their own considerations, these customers want is a sense of honor, so the more unique the more expensive to reflect the status of the car and the whole process of selling cars, is what they want to pursue and enjoy.

2. The second type of customer is someone with a family, for whom they want a car that can carry a size. They are concerned about the safety of the car and whether it can cater to the needs of each family member.

3. The third kind of customer is the majority of the people, for this group of customers, they want to be a car to travel, and economic. This group of customers focus on price, performance, and functionality.

4. The fourth is for people with special needs, such as off-road vehicles, which customers want to be able to meet their quality of life in the pursuit of customers.

5. The fifth type of guest is business, including trucks and so on.

6. The sixth is customers who want to buy used cars, which mainly focus on the price and the use of the car before.

Based on the above analysis, let us consider whether we can use an Internet business model to sell vehicles? We can go to ebay to see, in the United States, I have known to sell cars on ebay friends. You can sell a lot of cars on the internet every month. Think about why people want to sell cars on ebay? Because ebay offers a good reputation system, the people who use it believe in the system so that they can learn from other customers about the car salesman. So it is possible to sell cars on the internet.

So let's see, at home, what are the Internet business models that our car dealers can consider?

1. According to different customers, we can design different models to achieve sales or service platform or website. For example, consider the customer mode, if our customers are positioning in the VIP or status symbol of customers, we can consider to let these guests diy their car color and so on, in addition to the auto show, we can invite these guests to our unique sales hall, show them the relevant models. Or the new car will be fully displayed on the Internet. So that they can see the relevant cars first. Because this group of guests does not care about the money problem. Through the website, they can also enter a VIP platform, mutual communication and so on. And for after-sale services, can also do a better job, including sales of automotive services, maintenance services.

2. In the case of business-to-business and Consumer-to-consumer models, car dealers can use their own resources and reputation to create a platform for customers to sell to each other. Including the concept of Web 3.0, so that customers may also become agents of the company to help sell online. On its own platform, set up a set of their own rules of the game, so that people on the platform can participate.

3. Another consideration is the C2B model, which allows customers with special needs to propose a set of cars for their group through the relevant website. As long as a certain quantity, the car dealer can consider production. At present, there are many group buying site can be sublimated in the past.

4. Several other relevant models and services, including payment loans, logistics and distribution. These will also be the entire sales process can be transacted and must be designed in the relevant mode.

I am talking about a relatively basic internet business model. For different car dealers or agents, there is a different market and resources, as I said before, a good internet business model is not to create a new internet business, but to know how to use their existing strengths and resources.

If this is done well, I believe that the next time at the auto show should be more interested in the purchase of customers, rather than exclusively for the beauty of the "visitors". And a show is likely to become a "procurement club" and the relevant Community party.