Castration Network Marketing disadvantageous small and medium Enterprises market broken Bureau

Network Marketing is very popular recently, from the "marketing site" this keyword high probability appears, to the SEO spy endlessly, as for blog marketing, network Community marketing and other new marketing strategy gradually has the heat, it seems that people saw a round of marketing feast before, both waiting for the client enterprise's seating tours, Also waiting for service providers to share the fruits of victory. In fact, buyers are not necessarily so keen. In the whole marketing plan, network marketing can play what role, to the product investment, channel construction, visibility molding, sales promotion, and so on how to promote the role, we seem to have some no bottom, who also dare not pack a ticket. In fact, whether it is a flat-screen advertising, or brand online advertising, has not clearly indicated to the enterprise to what extent the sales, mainly for many years of cultivation has let this form of advertising to cultivate enough market confidence. and network Marketing in addition to brand network advertising has fostered market trust, search engine marketing by the number of clicks paid won the heart of some business owners, database marketing also because of its low cost and popularity, E-commerce platform extension services in the market for both supply and demand to win recognition under the Ministry, The most basic network service its vitality is not exhausted, and become an indispensable "physiological" demand, but relatively large number of small and medium-sized enterprise groups, compared to small and medium-sized market demand, growth and expansion of the desire, these marketing tools appear thin and isolated. It is not difficult to find that, the network marketing strategy, mature still mature, the first to enter the steady development period, the new students are still new, still struggling to open up the market, aggregate audiences, to convince customers. The brand network advertisement has constituted the price barrier and the effect obstacle, is not any small and medium-sized enterprise all has the sufficient strength to try; Search engine marketing because of malicious clicks, Hot keyword Limited case of competitive bidding, click access conversion rate and so on, not for the absolute advantage of the proportion of SMEs recognized Third-party E-commerce platform to provide marketing tools in the promotion of user activity, customer transformation and other issues have been exposed to bottlenecks, and as e-mail marketing, SMS platform, such as network marketing tools difficult to achieve. Blog marketing, virtual community marketing, video marketing, and so on have alternately become a high-profile marketing strategy, but on the one hand, the strategy system is immature, the effect embodies in the brand rather than sales, forming the same portal, the media to rob the unfavorable pattern of food, on the other hand, even if the operation of the enterprise, most of the cautious attitude. In this case, winning marketing launched the network of Integrated marketing Communications (also known as "fission transmission"), fully considered the traditional marketing ideas and tools, and a combination of new marketing tools, the main idea is to promote the customer needs around the product selling points, suitable for the network characteristics of the topic, find or create events, and organize the implementation of the theme activities , the communication channel is no longer a single use of the blog, or portals, or network communities, or search engines, but the blog, network community, video, mail, electronic magazine, small portal Alliance, Corporate Circle, search engine as a communication channel and marketing workers, the combination of construction, implementation of "multiple information and multiple path delivery", in order to form a "more fishing, precision nets" pattern, attract attention, affect the target audience, and on this basis to attract the media and the public's further attention, stimulate more participants to participate in the spread, so that consumers become communicators, let the media become active reporter, Let professionals take the initiative to observe and comment, realize the influence of large area of proliferation and word-of-mouth effect. In marketing communication, blog, network community, mail, Electronic magazine, small Portal Alliance, video, search engine, third party promotion platform can not only play a strategy, rise to the height of the strategy, but also as a tool, become topic marketing, event marketing, activity marketing communication channels and tools. At present, the industry is more to see these tools as a strategy, and build the system. Winning marketing believes that it may be a good thing to make a simple marketing tool independent of a marketing system, which is helpful to the improvement of the marketing tool and the value mining, but if it is completely independent, it is a kind of destruction to the new marketing reform, and also an unfavorable guide to break through the market of small and medium-sized enterprises. The role of a tool is often limited, we do in the subjective awareness of the infinite exaggeration, and input to the market caused by the gap is too large, but not conducive to new marketing to maturity. In traditional marketing methods we can see that whether it is experiential marketing, one-to-one marketing, relationship marketing, chain, Brand marketing, deep marketing, or integrated marketing, direct sales, database marketing, cultural marketing, if the need for dissemination, its path is not strictly differentiated, mostly magazines, newspapers, television, radio, Network and many other channels and carrier combination.