Changjiang Health: Data marketing of medical websites

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The profit of the medicine website, first you want to locate your content directionality, second you want to stipulate the content the way of expression, finally you want to do the content orientation. These are the Web-ready for users, and the next thing you want to analyze is the data for the visitors. Who do you want to visit? Who is visiting you now? Do you have access to your people to convert benefits? In other words, the medicine website, the individual does not optimistic about the advertisement, or said that the advertisement should not be the main value to present, the product is the key, mentions the product involves is the database marketing.

Database marketing, itself you should have an analysis of the data, the early drug site basically intimidated customers are relying on the said 11545.html "> How much traffic we have, in fact, these flows we do not take care of true and false, even if it is true, nor are these drug needs." So the early drug sites are relying on advertising, now simply to do the medical site, simply by advertising, has slowly less. Let's just say this example, beneficial health early also do healthy website, also involved in medicine, but such a web model, simply by advertising, they have been losing money, so they began to seek change, began to shift from advertising to products, trying to find a profit breakthrough, this time, the biggest change is that their information less, Product information is rich. However, this time, the problem comes again, there is no sales of products, how to solve this problem? This time, the benefits of data analysis came out, they began to analyze the root of the problem, traffic is not a problem, transformation has been low, this is why? Invalid access IP But only increases the cost of your bandwidth. Of course, one is also the question of money, this time, they began the offline media planning, which is the largest medical site breakthrough, from the platform to the source. They started working with newspapers in big places, and newspapers offered junk versions that could not be sold for advertising, no charges for advertising, but a return on products sold.

Case: Guiyang evening paper a year to take out 12 half version of the advertisement (10,000 yuan per half version), and Guizhou benefits Bai for media cooperation, the distribution of the plan, the split period is 3 years. According to the general planning level, each advertisement can bring 6 phone calls, the customer's consumption price is 5000. If the customer's duplicate amount is 5000 yuan, then the first year Guizhou benefit Bai obtains 72 new consumers from the Guiyang evening News, they produce the first consumption amount for 5000x72=360000 yuan, the first year repeats the expense produces the amount is 72x50%x5000=180000 yuan; The first year produces the sales is 360000+180000=540000 yuan, the media obtains the income 540000x20%=108000 yuan, the Guiyang evening paper invests is the 10000x12=120000 yuan, the pure income is 108000-120000=-12000 yuan. If Guiyang Evening News only and Guizhou benefits Bai split a year, from the data, they are deficient. But in the second and third years, it gets a 20% share of the sales income generated by the consumers ' repeated consumption, which is 72x50%x5000x20%=36000 income. So, Guiyang Evening News three years a total of 108000+36000+36000=180000 yuan, minus 120000 yuan input, net make 60000 yuan. In fact, the price of newspapers will not be so high, because it provides are idle layout resources, the hot plate is not expected to do a media-split cooperation.

See this naturally understand, data analysis you want the final profit, not the amount of traffic, targeted is the key. Ad for my station www.cj120.com, welcome to visit!