Changzhijie: First knowledge of blog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This talk for you to introduce some basic knowledge of blog marketing, and organize everyone to build a blog, after all the content will be the establishment of the blog for marketing positions, to help you quickly from the Internet interception of traffic and successful marketing products, so this time the content and tasks are very important, I hope we seriously treat.

First, blog: the original name of the blog is weblog, by the web and blog two words, the English word for blog (WEB log abbreviation), literally is the network diary, then like a new term of the word of the people deliberately changed the pronunciation, read as we blog. Thus, the Word blog was created.

Ii. Classification of Blogs

By blog form roughly divided into two categories: by Third-party BSP Platform hosted by the blog (such as Sina blog) and independent blog (bloggers have their own domain name and host)

Blog Marketing theme divided into two categories: corporate blog and personal blog

Third, blog marketing: Through the blog site or blog forum to contact bloggers and visitors, using the blog author's personal knowledge, interests and life experience, such as the dissemination of commodity information marketing activities.

Iv. The purpose of blog marketing:

1, marketing enterprise culture, brand, etc. for the purpose of establishing a communication platform with customers, so that customers know more about the enterprise itself. Most corporate blogs are intended for this category.

2, marketing their own and provide services for the purpose, such bloggers generally have a fixed area of expertise, in this field to publish a large number of insightful blog to access the field of readers, and then homeopathy marketing themselves or marketing their own services provided. For example: At present many SEO aspects of the blog is to marketing bloggers SEO services.

3, marketing products for the purpose, a large number of marketing blog for the purpose of marketing products, including many corporate blogs and personal blogs, through blog posts to promote and display products to readers, guide readers to buy.

Five, blog marketing key:

1, the weight of the blog itself, the weight of the blog directly affects the readership of the blog, a high weight of the blog can be through search engines (such as Baidu) to obtain a large number of readers, but also to play a better marketing effect.

2, the blogger's professional knowledge and the ability to express words, blog's professional knowledge and the ability of writing directly affect the readability of Bowen and the effectiveness of marketing, a strong and readable article is more conducive to improve the authority of the blog, so as to gain the trust of readers and then complete from the reader to the consumer transformation.

How to improve the weight of the blog itself:

1, a large number of high-quality original content: Content for the king, a large number of high-quality original content will be quickly reproduced and shared by netizens to quickly increase the weight of the blog.

2, rich and extensive high-quality external links: Links for the Emperor, rich and extensive high-quality external links will soon improve the level of blog page ().

3, the structure of clear internal link structure: The structure of clear internal link structure can reasonably transfer the weight of the blog inside the corresponding page.

4, a reasonable choice of the title of the blog: the Reasonable choice of blog title to a certain extent, affect the blog on the search engine exposure rate and the type of reader groups. If your blog title is "Stock House", then the reader will not be concerned about beauty slimming.

5, blog title reasonable formulation: The same blog, the title of the choice of direct impact on the user is the possibility of the size of the search, blog title proposed to take into account the user search information commonly used in the grammar structure.

6, BSP platform choice: different BSP platform itself has different weights will have a certain impact on the hosted blog.

VII. Blog Marketing Implementation:

1, on all the BSP platform can be used to create a theme blog, the theme to be marketing products and services related.

2, select one of the blog as the main push blog labeled 0, the other blog as a secondary blog as a supplement to Mark 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

3, all auxiliary blog to do one-way link to form a sprocket, 1 one-way link to 2, 2 one-way link to 3 、............... 9 one-way link to 10, 10 one-way link to 1

4, and then all auxiliary blog all one-way link to the main push blog 0

5, write 3-5 original or false original articles, published in turn to all blogs, blog posts on the topic of the words on the link, blog 1 keyword link to 2 3 4, 2 link to 3 4 5 ... 9 links to 10 1 2, 10 links to 1 2 3.

6, the main push blog 0, each blog post keyword link to the previous article or next article.

7, with the main push blog regularly and other blogs for friendship links, the more the more.

8, regularly update the main push blog 0, occasionally update the auxiliary blog.

9, in the main push blog posts to promote their own products and services, and pay attention to interact with the reader.

Eight, blog marketing after class task:

1, to see the Baidu Encyclopedia "PageRank" the full content of the entry to understand the relevant knowledge of the Web page level.

2,

Implementation of the seventh part of the blog marketing in the implementation of the steps 1, 2, 3, 4, 5, 6, in order to compare the implementation of the effect of the unified use of Sina Blog as the main push blog, each of the auxiliary blog or below 5. The execution time is 3 days, this Saturday has sent to me the main push blog and more than 5 auxiliary blogs address list, each blog has at least 3 articles, otherwise is invalid.

3, after receiving everyone's blog address, I continue to follow the sprocket way to organize the mutual links, so that you can quickly help set up external links.

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