Cherish the site safely away from cheating optimization mistakes

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In the search engine industry to survive, sometimes the site can be one night between the first page, and sometimes disappear without a trace, for such a sudden up and down a lot of webmaster unbearable, began to complain about the search engine's fault. However, the webmaster have not thought, is not their own site in the optimization into a misunderstanding, webmaster only familiar with a variety of cheating methods, in order to let the site away from the error of cheating optimization.

First: Stay away from spam links. "Content for the king, outside the chain for the Emperor" optimization in the root of the site is solid, the outside of the chain is only from other external sites naturally point to their own website situation, leaving the link place also if the weight of high, can pass to you the corresponding weight. However, such links are not very easy to obtain, a lot of stationmaster for more to get the quantity of outside chain, in any other site to leave their own chain, such as the blog message outside the chain, the forum signed outside the chain, buy a large number of garbage outside the chain, to do meaningless sprocket construction, there are many webmaster for the sake of convenience, direct use of software to send out the chain, These garbage outside the chain of search engines, the basic is to ignore the effect of long-term use of junk link site, will certainly be punished by the search engine, resulting in a night site K phenomenon is very normal. So, stabilize the site, away from the garbage outside the chain.

Second: Stay away from the Junk Bridge page. Site needs to optimize a lot of keywords, webmaster for the density of keywords, for different keywords produced a lot of meaningless, no quality content page, the page is stacked with a lot of keywords anchor text construction, these pages for users is completely unusable. Some webmasters in order to be able to promote the site to bring traffic, regardless of the use of soft text to generate a large number of bridge page, the user came to the bridge page, can not continue to read the bridge page content, will enter other sites, when the webmaster and get the desired flow. The search engine for the bridge page penalty is very serious, large BMW site has used a lot of bridge page, Google has also been a certain penalty. So, cherish the site stable, away from the garbage bridge page.

Third: Keep away from keyword accumulation. Keywords piled up similar to the Bridge page, on the page a large number of stacked keywords, the site on the page does not need to appear, piling up a lot of keywords, want to pass the weight by keyword, completely regardless of the site user experience. Common keyword cheats by: title, h tags, pictures alt tags, content in the anchor link, and some even hidden anchor text links. Website Optimization keyword Density is not necessarily too high, 2%-8% density can meet the weight of the keyword. In the site is completely unrelated to the page, a large number of stacked keywords, will not increase the weight of the page, but will give spiders think is cheating, counterproductive not too much necessity.

Four: Stay away from hidden pages. Many large portal sites in order to improve the advertising volume of the site, will be the search engine to hide the page, using software to determine whether the visitor is a search engine or a user, and then give the two return to different pages, search engines and users see the site, is two completely different content of the site, In order to return to search engine SEO optimized page, hope that through such a page to improve the site's keyword rankings, but in order to show users more advertising products, can only return to the user another page, has been asked for more traffic. Hidden page Such cheating means is not allowed by search engines, the site once the search engine found that there are hidden pages, the punishment is very serious.

Five: Avoid cheating jump. Webmasters know that you can redirect by 301, the weight of the previous page to the new page, a lot of webmasters to improve their site rankings, at large cost in the high weight of the site to do jump, hope through the high weight of the site to their own site to bring traffic, but the spider only admits 301 jump, For other JS jump, spiders will not give recognition. Moreover, now many sites are using nofollow tags, webmasters are not aware of the situation, still use the way to optimize the jump, do not know that this approach has not been applicable.

Webmaster to remember to keep away from the Black Hat SEO, but only a profound understanding of black hat seo, can be completely away from the misunderstanding of cheating, I hope that the above mentioned a few common optimization errors, can help webmasters better cherish their own site. This article original source http://www.hlqxc.org starting A5, reprint please indicate the source.