Chevrolet Classic Wacky Video brings you online video marketing case

4 Creative Youth Comedy Trial: The experiment of the Chevrolet Xinle Cheng Vent, put down the handbrake, as far as possible to reduce the excess load inside the vehicle, 24 liters of Cola and 120 of the full response, the vehicle in the jet generated by the force, the use of inertia to move 66 centimeters. This makes netizens are amazed at this. Although it is not a new alternative energy solution, but the netizens who have seen this video remember these "Love to do experiment" young people and this fashionable car.

This is only recently circulated on the Internet, one of several video, but the protagonist and behind the scenes in the hands of the Shanghai General Motors, the new car released a period of time after such a video, indeed "Thunder pour" a lot of car enthusiasts.

"Accidental" fire.

Xinle's outcome was unexpected, and it had the same wonderful other piece of "Captiva anti-drag truck", a woman in the street in disregard of their own "illegal" behavior, into two of the rear wheel has been lifted up by the removal of the Captiva, effortless will weigh up to a few tons of the removal of the car dragged a long distance. Netizens have seen the video after the feeling of female owners very fierce, Captiva power, intelligent 4 drive very tough!

Why can these videos be "shot and red"? "Funny, curiosity and other elements, subversion of conventional consumer thinking, and contains a lot of unexpected ' unexpected ' factors, so that can quickly attract audience attention and discussion. Shoming, deputy general Manager and research director of the New Generation market monitoring agency, told the car watch.

This is just a few 10 seconds of Captiva video to make people impressed by the power of Captiva, while the Chevrolet brand and the spirit of the Chevrolet SUV "full of self-confidence, the courage to open up, free and independent" is also a good contrast. Shoming also believes that, in this age of the Internet, information spreads and spreads like a virus, using fast-copying to spread to thousands and millions of audiences. This "viral marketing" may create a target consumer group, similar to the new Xinle, Captiva ads will be sent to the people interested in cars, many of them may be the potential buyers of cars, so as to stimulate fresh demand.

In this one the initiator is actually it--Apple's series of ads. Before a pure white background, a consumer who has used a PC, tells the Mac OS how considerate, personalized and emotional, after the appearance of the Apple Computer and the standard board, followed by a word: "I use Apple, I am xx, I am dry xx." "The music in the TV show is always the kind of brisk, slightly psychedelic rhythm that makes you feel a little bit of a sprout."

Because of its obvious effect and low cost, at the time there were at least 23 Native American and Japanese versions of the show on Apple's Web site, and in one of the ads, Chinese cellist Ma-Yo was incredibly honest and said, "even for people who are not good at technology, Apple is so friendly." I like Apple, I am Yo Ma, I pull the cello. Then, Apple's online advertising model quickly became the object of plagiarism.

Play "Fire," but not "burn."

Shanghai GM in the context of economic depression, really let everyone happy, they boldly try to network marketing methods, so that netizens praise its "Ah Q" Spirit, this lower investment, so that enterprises win higher marketing returns, the current situation can not be said not to be a recruit.

Everything has pros and cons, eat crabs will not be the majority, only to see others taste the sweetness, only to tread.

Analysys International analyst Li for these network marketing methods she thinks there is a big problem, is not know how the effect, that is, can not estimate the number of people to reach the target, so at present this way is only a few willing to taste the car manufacturers in the attempt, is always not mainstream. For most of these carmakers, they are more willing to put on some pretty big ads and take them to their site or somewhere.

Li's so-called "adventure" is a video of her seeing Lenovo's "Red Lady". Event source from Sohu's post "7 days 7 nights do not eat not to drink network tracking red Female incident", a man tracking a beautiful mm, with 7 days continued to report. This "red female" is characterized by: a car has a room with assistants, the key is a red Lenovo ideaPadU110 notebook computer. Beauty + peeping, "red female" for a time popular network. IdeaPad U110 notebooks are also repeated.

For Lenovo "Play is so Arrogant" network video is mixed, some people think that "red female" the "name" is too biased in the network dark, people can not help but think of some of the site of the wretched male, muscular male, nude men or bra women, Lenovo is of course want to pass "red female" Let the audience straightforward to this hype event and Lenovo's Red notebook computer "Lenovo" up.

Another video of the recent Shanghai GM has been questioned by netizens. Savage Girlfriend "forced boyfriend (husband) to buy new June Wei, although got a very high click rate, but saw this video most of the netizens will leave this feeling, as the heroine's boyfriend (husband), he is really enough" model " And this heroine's style is really not how, this let a lot of friends think of their childhood to parents to toys, in the mall like a spoiled brat, some netizens think, even in childhood, also did not like that spoiled.

The film gives everyone the feeling is: The new June Wei is very popular, the heroine is very "thunder", Male lead Enough "". In a few days, netizens also reported that the 4S shop can not be tested, it is more impossible to hit the car. The mastermind behind the scenes doesn't seem to be smart.

"Network video has a scale problem. Li says companies and advertising companies actually have no way of anticipating the negative reactions of netizens to similar videos, so there is uncertainty. Manufacturers do this kind of marketing, in fact, the goal is to stay at the level of the brand to inform the consumer behavior has not been required.

But basically this kind of video gives Youku, potato such website cooperates, can promote well.