China-Ho Comprehensive understanding of small and medium-sized Enterprises boss is the key to success in Network marketing

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According to statistics, there are currently 80% enterprises have their own corporate web site, more and more small and medium-sized enterprises have a good network marketing ideas, but often did not receive good results, corporate network Marketing results how the key to do a long time network marketing, contact with many business owners, and some later became my customers, Some pass us by. Back to the approximate statistics, from which I found a universal law, that is, enterprise network Marketing can achieve good results, one of the fatal point, with the boss awareness of a huge relationship. As a business owner, what kind of awareness will hinder the enterprise network channel to get good benefits? Nearly a year, I try to sum up, there are several points:

One, the enterprise boss does not believe the network

At present, a lot of business executives always do not believe that the network, there is the idea of the boss is generally forums, whenever, most of the enterprise bosses with the network is more insulated, they usually engaged in their own industry for many years, think that their roots very deep, the illusion of relying on the original customer, the relationship This business owner is usually over the middle of the year, there is no ambition to figure out what to do, just want to stabilize the status quo. For this type of boss, I would like to say that the network is the trend of the times, not net enterprises will become more and more difficult, because you can not guarantee that your customers do not surf the Internet, so your customers will continue to lose, and then in a few years, Tide Amoy, the basic you are pass away

Second, business executives always think they are right

This kind of enterprise usually to his network company puts forward many requests, and must according to own meaning to come, has no discussion, if you think his request does not conform to the routine, the customer will think you want to be lazy, you are wrong, and completely does not listen to you to explain. Perhaps some network marketing companies will be forced by the customer's mercy, to compromise, in accordance with customer error understanding of the operation, although the surface of the customer dispute this tone, but this directly led to its network marketing activities of the crushing. Therefore, the customer direct network marketing in providing services to customers, always adhere to their own principles, in accordance with their established standards, even if it is misunderstood by customers, and even offend customers, we also want to take the right approach to our operations, so that customers maximize the effectiveness of network marketing, I believe that the end customer will understand.

Third, the Enterprise Manager thinks the big brand is good

I do not say that the big brand is not good, do not misunderstand my meaning, such as Baidu, Alibaba, China-enterprise power and other companies can do now, is to explain its existence has a certain degree of rationality. But I would like to say that is not that these companies must be suitable for all enterprises, such as a search engine, in recent years, the price of advertising has risen nearly 10 times times, but the benefits of the enterprise has not been the corresponding growth, resulting in a more and lower return on investment, although the brand is a large brand But enterprises can not be blindly invested because of this. Any one big platform, it is certain that some merchants make money, some merchants did not make money, such as Baidu, Alibaba, Taobao, there is no exception, there is a profit, that is, the decision to promote the effectiveness of corporate network factors platform is on the one hand, but also to see the service provider to do not give you heart to do, do not give you the intention to do,

Iv. business executives always want to find cheaper service providers

People have this mentality, I really understand that. When we buy two of the same goods, of course, it is cheaper than which to buy. But the difference of network marketing is that it is not an ordinary commodity. Because network marketing It is an investment, investment depends on the return on investment. For example, Yingkou TV and CCTV advertising price, the unit price affirmation of the cheap Yingkou TV station, Cctv,toronto escorts although expensive, but it covers a wide range, better communication effect, greater influence. So network marketing is the same, tangled in the unit price is meaningless, to see the return on investment, that is, spend the same money, who brings the best benefits. Compared to the home, spend the same price, the current customer direct network marketing investment return, is certainly the highest.

Enterprise bosses want to understand every technical link

These bosses are usually smart, but they're too smart. I won't say anything. Such bosses tend to focus too much on specific techniques and forget that online marketing is a systematic activity. He's going to go down on some technical issues with you. As a business, since the choice of a network marketing company, then you have to do is full authorization and trust, the enterprise only need to see the results on it, as to how the process to achieve, do not need to care about each link. To know that everyone's energy is limited, you put in a little more in this place, will inevitably put less in the other hand, no one is Superman. Such a boss to the end can only be clever to be mistaken.

Six, the enterprise boss to find network company not as good as their own

This part of the boss always think that outsourcing to others, not as good as their own. I would like to say that, first of all, if a dedicated network marketing staff, need a monthly expenditure bar, the most inexpensive one year cost to 40,000 per person, and the level of network marketing personnel can be high to where to go? The development of society, the Division of labor more and more refined this is the trend, self-contained closed system in more than 100 years ago has long been proved unworkable, Don't imagine yourself doing anything, you can sweep. Secondly, network marketing is also a system work, there are also various division of labor, network marketing company's internal division of labor and more sophisticated, its due to daily with the network to deal with, the professionalism must be higher, the company may spend a day to fix things, by a specialized network marketing company to do, only need 10 minutes to be done. I think if the enterprise has this energy, it is better to put it into the main operating projects, so that the benefits will be higher, why not?

Seven, enterprise Mister Tangled in individual word specific rank

This part of the main point is to do search engine optimization (SEO) that part of the enterprise, before I wrote a "Dong Jingyi: Toronto Escorts", its core idea is, enterprise network Marketing, do not tangle individual keywords in the rankings of Baidu, because a two keyword ranking of good or bad, For enterprise Network Marketing activities in the overall situation, the impact is not big. Generally speaking, a website traffic volume of the main part, is composed of a large number of long tail keywords, a large number of long tail keyword can account for the entire number of visitors from the search engine more than 70%, is the absolute subject. In most cases, we think the customer will search the content, the customer is not according to what we think to search. For example, we think customers will search "Dalian machine Tool" but more customers may search "Dalian Space machine Tool, Dalian machine Tool Factory, Dalian machine Tool Sales Company, Dalian Lathe or machine tool specific models." It is clear that the search for these content customers are also our target customers, and the total number of these searchers accounted for the vast majority, so if the enterprise only to focus on the "Dalian Machine Tool" A word, from the overall view of the effect will not be too good.

Eight, enterprise Mister embarrassed your network company

Network Marketing products are not visible touch. Network Marketing company to do 10,000 yuan or 8,000 yuan of work, enterprises are often not accurate to distinguish. Anyone is the same, like others to their own friendly, network marketing company is the same. Network marketing companies may be to their own friendly enterprises do more work, and these more work is carried out from the heart, which is more conducive to the network marketing company's initiative to play, enterprises will often get better results.

Nine, the enterprise boss thinks spends some money to be able to monopolize the Internet

This kind of enterprise usually thinks that I spend money, so it must be me on the internet, or I have to be in front of whoever I spend money, I have to be in the first place or on the first page. Think that spending some money can let search engines how to search themselves can be displayed, in fact, this is very unrealistic, any enterprise can not afford to spend a little money to monopolize the Internet, because enterprises do network marketing threshold is very low, thousands of yuan can carry out network promotion, this threshold for any enterprise is not a problem, So you spend money and your competitors do the same. So the realistic approach is to find a network marketing company, such as direct access to it can make you spend the promotion costs, than your competitors in the same promotional costs, the effect of higher, this is the most important.

Ten, the enterprise boss entrusted to the wrong person

The boss is usually the million of the days and May entrust his assistant with the work of network marketing. Because the boss to the network marketing understanding, the specific means may have the wrong understanding, but this kind of misconception often can be used by the person entrusted by him. After all, few people are willing to risk their bosses ' unhappiness by talking to their bosses about the problem. If the entrusted person according to the boss of the wrong understanding to operate network marketing, or to the wrong understanding of the network marketing company to operate, then this effect is likely to be the boss temporarily comfortable, and network marketing did not do well.

According to the survey, there are many small and medium-sized business owners through the network to combine their own resources to make a fortune, everywhere, I met a lot of this is really a real case, there is a chef is a part-time job, through the network of entrepreneurship, to do a technical training and technology to join, A few years to make a fortune. Met a boss yesterday, he graduated from secondary school, do not understand technology. Rely on is the vision, courage, full trust, listen to opinions and respect partners, three years of time to rely on the network to start from scratch, Eve has been sitting on a millions of net worth, a typical grassroots entrepreneurs, through the Internet to achieve a scratch. He is now in a new starting point, is seeking from small to large, I believe he can go farther. I hope this article on the use of the Internet to have some as a small business owners, can play a role.

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