China's social marketing has not yet started

Recently, because of the transformation of the banner network, social media marketing began to fire again. Whether it is Gray's comments, or 閆 's continued observation, or Sonia's expectations, as if http://www.aliyun.com/zixun/aggregation/11611.html "> China's social media marketing is about to usher in a new situation.

But unfortunately, even though it is one of the industry's, I still have plenty of reasons to pour cold water, or, in my eyes, social media marketing in China will take a long time.

There are three reasons:

1, the first is the domestic social media immature. From the vigorous Web2.0 began to now, the real situation of social media also video and blog two, although the current SNS movement and web2.0 some of the fight, but after all, is the Thunder, rain, and did not form too much real value, Or a vertical community can provide the basis for social marketing.

But abroad, we see Twitter, wikis, and so on, in addition to blogs and videos, that can be used as a marketing tool. But at home, even though Dell has tried to communicate with domestic users through the tweet, such cases are hard to come up with as a typical case of social media marketing, and they cannot be emulated and paid for by other companies. In fact, this is also a domestic social media embarrassment, but also temporarily no business model of Twitter, has a lot of money in hand, but whether it is a peep or do what, seemingly still in the hard support.

When the social media are not mature, how to talk about social media marketing?

2, its own enterprise customers immature

Some people say: in foreign countries, in fact, many social media are immature, why their social media marketing can form the climate. In fact, in foreign countries, social media marketing is also the initial stage. But whether the user's quality or customer understanding, but also far higher than the domestic.

Many foreign companies, when using social media marketing, are often used as an ongoing strategy. At home, it is often an activity or an investment that lacks long-term communication and the establishment of a long-term social brand. In this way, the characteristics of social media, in fact, is to give up their advantages, and customers will lose the confidence in the effect, creating a vicious circle.

Webleon has commented on this. In my opinion, the use of social media only like Dell, the formation of a system, and have a team can work for a long time to achieve the effect of enterprise demand, and this effect, often in the latter can continue to bring good word-of-mouth and network brand building, unfortunately, At present, most customers lack such awareness.

3, the overall marketing environment

I personally feel that the so-called transformation of the banner network, in fact, contains a lot of frustration. In the past few years, the banner based on the forum of Word-of-mouth Marketing actually has a lot of achievements and classic cases. But the industry does exist a large number of bad companies, when social media lack of public trust, then the purpose of public relations with the enterprise has been lost ... what about social media marketing?

Webleon in the article that, in fact, a business socialization marketing, is a simple thing, and mentioned the Shanghai Napcafe example, in fact, there are many examples. But not all companies are willing to try the right approach, as I put forward in the previous Article blog marketing Guidelines, in fact, many also apply to other social media marketing, but companies can really do to listen, analyze, rather than disguise, control and deception?

(starting September 17 http://www.lvxinxin.com/archives/293)