Chinese netizens promote social elements popular network marketing transformation opens new territory
Source: Internet
Author: User
KeywordsInternet marketing social networking popular social networking sites
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
In the internet age, e-commerce Popular, network marketing is becoming the mainstream way of future marketing. But what is the core of Internet marketing? is the advertising information accurate and effective to reach the target customers, and in a way that customers are willing and willing to accept the precise communication. In recent years, Facebook has taken a huge user base with an incredibly strong posture, and Google is facing unprecedented pressures and challenges. This July, Google has launched a Facebook-like social networking product, Google Me, which means Google is unwilling to give up any chance of gaining dominance in the Internet arena, where social networks are on the move.
Interaction is a typical feature of the social network era. This feature of social networking sites also makes social advertising from and has great growth potential. Internet users in China are more likely to accept messages from brands and advertisers on social networking sites, according to a recent study by TNS, a research firm of the advertising giant WPP, which shows that online marketing for a large number of webmasters or advertisers This is a very valuable soil to promote brand growth.
Chinese Internet users like blogging, uploading photos and videos, interacting and sharing with netizens. This behavior has made Chinese netizens more reliant on social networking sites. The facts also show that Chinese and Middle Eastern netizens spend more time browsing and staying on social networking sites than e-mail use.
Barry Salzman, Google's North American media and platform executive, Barry Salzman that by 2015, 75% of the display ads will have social networking elements. Display ads will change the "static" way and become more lively and interesting. Netizens can comment on display ads, share them with friends on major social networking sites, and even actively "subscribe" to various display ads.
There is no doubt that the main reason for advertising companies to enter the field of social media advertising is that social networks occupy users, based on and positioned in the largest user groups for advertising and precision marketing, network marketing is a major way and characteristics. As we all know, Facebook has about 500 million users and Twitter users over 120 million. More and more advertisers want social networks such as Facebook and Twitter as marketing weapons. "Social media is part of all of our customer marketing plans and we can't afford to be Universal McCann," said Matt Seiler, chief executive of the Matt Selles. ”
"Social marketing may be an important trend in the future of network marketing," said the global electronic commerce expert China Connaught Network. Because on this platform, the advertisement and the sale pattern characteristic, lies in the Advertiser and the user's relations and the interaction. The social networking platform not only allows for interaction with friends, consumers and brands, but also enhances good relationships and brand loyalty to consumers through one-to-one, many-to-many activities. Enterprise construction stations for the customer base for product promotion, to seize the diverse needs of customers, the future will also tend to rely on social networking sites to promote the model.
Has built up the inherent huge small and medium-sized webmaster customer groups of China Connaught Network is currently also tending and favor social advertising marketing model. The two-day, launched a corporate global mail, U.S. host products to buy one to send a number of preferential benefits, and actively seek social platform to promote. For it, good products and services, need to be widely known, we need a better aggregation of user stickiness, timely access to user feedback information platform, and social networking platform undoubtedly has this feature. How to make good use of this platform, will be the future webmaster in the network marketing the key to occupy the initiative.
Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.