Clothing brand to join marketing: The same can be SEO

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Clothing has become more and more eye-catching on the internet in the last year or two. Whether it is to sell online apparel business, or business-to-business online apparel merchants to join. Are burning like a fire.

I have been engaged in brand marketing, brand marketing in clothing there are some ideas here there are a lot of business and friends to share. Brand clothing More and more, advertising is also more and more. I personally feel, clothing brand marketing to do Baidu promotion is not enough, at most can reach the actual online brand marketing One-fourth.

Now there are a lot of vertical clothing sites, but can make the effect of the five or six. Brand Enterprise bosses know that the brand on the line, all kinds of packaging began to be inoculated. Do the pictures, do the website, participate in the exhibition, open the dealer conference, carry out the hall, do brand culture propaganda and so on. I have asked some friends in the costume circle, now you invest more online than offline, or less. They say they used to be less, and only a handful of big brands voted. But now also do not know how to do, others do more and more, friends do have effect, we want to try. Less than thousands of yuan a year, more than a hundred thousand of hundreds of thousands of a year, so we have started to try network brand investment.

As the above two friends said, more and more effective, more and more people put in. This is not the business can be around, is the user has changed, is the marketing has changed.

Talk about SEO Everyone said is the technology, skills. That from another level, for SEO is optimization, how to optimize their own marketing system and process structure is also very important.

Next I will briefly talk about the network clothing brand marketing several ideas:

(1) The actual function of the brand official website is small:

Many of the company's official brand website to do very beautiful, but also very creative, must be able to reflect the strength of the company, brand quality. But from another point of view, most sites do not have a better user experience and web opening speed. Perhaps we will say, like some foreign brand website is also very dazzle ah, also feel good, very fast. But one thing is that we have a slight, big brand of website from Creative to experience design cost is very high, plus very expensive network bandwidth, a website hundreds of thousands of input. The domestic local can spend more than 10,000 yuan to do the site, as if this is a large project, the requirements of design and speed to achieve. The end result is just the appearance that the general designer and the company simply do not have the experience.

So here I feel, the role of the official website and the investment of the page must be separate. Because the function is different, achieves the actual effect to be different. We do an advertisement, 100,000 a few voted in, if the link is the official website, looking for to go, it seems to look, at this time the user some annoying, some tired, probably haven't found the place to leave the message. Therefore, the first principle of brand marketing program is: Advertising links to the Web page must be simple, it is best not to use the official website. (Unless your website is really good)

(2) The four key content of brand investment, users more only focus on products

Some friends in the brand promotion page to do a lot of content, originally not official website, did put the entire company all information. In fact, in the brand investment marketing, in addition to the theme of clear, is to let users see the brand name, see the product and store image, understand the conditions and policy, and finally is the contact method simple and clear.

Above is my clothing brand network marketing in the content of the views, the next time more to talk about how the brand apparel network marketing.

Author: non-famous businessman

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